Land Rover Scared Of Chinese Clones, Will Skip Defender Concept And Show Production Car In 2018

The new Land Rover Defender will break cover in late 2018 in its final production form and not as a concept previewing the final product.

Codenamed L663, the new Defender will be the centerpiece of Land Rover’s 70th anniversary celebrations late next year.

The company’s decision to skip showing a concept prior to the real thing is because Land Rover is now wary of revealing concept cars in general for fear of their design being plagiarized, Autocar reports.

Back in 2011, Land Rover revealed the DC100 concept pictured here, but the negative reaction was so big that forced them to go back to the drawing board. The bigger reason however for delaying the introduction of a new Defender was the difficulty of building a viable business model for the new off-roader.

The old Defender never managed to sell more than 20,000 units per year towards the end of its career and Land Rover needs to sell as many as 100,000 units annually in order to make the new Defender a viable model.

Land Rover is going to use a toughened-up version of the D7u architecture used in the Range Rover, Range Rover Sport and Discovery models. Petrol and diesel engines from the Ingenium family will be on offer, helping the new Defender not only achieve the necessary economy of scale in production but also making it eligible for sale in regions like the US and Canada.

Land Rover wants the new Defender to become their most off-road capable model yet obviously and that’s why it’ll have a fully updated suite of technologies based on their latest Terrain Response II system offered in the Discovery.

Sales of the new Land Rover Defender are expected to start in 2019.

PHOTO GALLERY

  • JR Glide

    Disgusting Chinese.

  • Nordschleife

    That is really sad because if the reception to the production model is not good, then Land Rover is stuck. While I understand their decision it sucks for them because it is missing public reaction.

    • Yeah and remember public feedback is good. Remember EXP9F? Good thing they show it to public first.

  • Tydogg123 .

    I have, quite literally, been saving and waiting for the Defender to be released in the US again. Please don’t let me down…

    • Matt

      It won’t be anything like the original.

      • Nick

        Nobody ever said it would be.

        • Matt

          But everyone wants it to be (especially those who are holding out to buy one in the US because of their love for the original).

      • Tydogg123 .

        My expectations were curbed when the first images of the DC100 were released – however I still hope for a (relatively) utilitarian LR that will live up to the Defender name.

        • Matt

          JLR have said that if you’re expecting a Wrangler-esque facsimile of the original you’re going to be disappointed, so who knows what direction they’ve taken the new model. I’m looking forward to finding out though.

  • Shane

    Exactly why people should picket outside Chinese vehicle manufacturers when they break into the US market and not buy that Buick crossover imported from there.

    • CarCzarDesigner

      Whatever we could do to the Chinese, like picketing their businesses or Embassy’s, the Chinese will reciprocate. They are in this game to win! Who do you think is feeding Fat Boy & providing him with the know-how to launch a Nuke from a submarine?

    • Tumbi Mtika

      I wouldn’t buy that thing anyways. It’s butt ugly!

  • thunder bolt

    as reported here: DC100 concept received negative reaction that forced Land Rover to go back to the drawing board. This is the 1st time I heard of the disapproval, as i recall, most of us here post very positive comments about the concept, and personally, I love the DC100 concept. too bad it’s scrapped. As for the Chin copy cat, it will happen sooner or later, the words honor, integrity, morality, dignity don’t exist in the mainland Chinese dictionary or current communist culture.

    • nastinupe

      Yeah but most of the people on here also love station wagons and shooting brake concepts. They also approve of gaudy light bronze/ gold rims and pouser sponsor stickers on sports cars. They also despise SUV’s and prefer manual shift over automatics. People on this site still champion the Rotary Engine and await it’s return like the second coming of Jesus Christ.

      I don’t think that we are the best folks to ask when it comes to taste in automobiles. We would literally run a car company into the ground if we had our way, just for the sake of holding on to our narrow-minded beliefs of what “real” automobiles are.

      • Tumbi Mtika

        Hell, I’d bankrupt GM just trying to revive Pontiac!

        • LWOAP

          You and me both, lol.

          I’d bring back Hummer as well so it can compete with Jeep. First thing I would do is redesign the H2 and give it a turbo diesel.

          • Tumbi Mtika

            Amen.

      • Michael Karkafiris

        I want to print your comment, frame it, and hang it on my wall.

    • MarketAndChurch

      It was ahead of its time.

    • CarCzarDesigner

      Based on what has been reported, it sounds as if the new Defender could be styled like the rest of their current lineup. Therefore, it makes sense Land Rover is going to skip the presentation of the Concept.

      IF this is a flop, those who hated the DC100 Concept may wish LR built it in the first place!

  • Tumbi Mtika

    Replace the Discovery Sport with this. Just make it.

  • LWOAP

    Understandable. I guarantee Chinese manufacturers will try and fail to enter the US market and then pull out after wasting a shit ton of money.

    • CarCzarDesigner

      I disagree. A lot of American’s don’t consider China an enemy. A lot of Chinese have come to the US as immigrants and they come here to serve us. We buy a lot of stuff from China. A “bargain” Luxury SUV with all the goodies at a tremendous savings would be hard for Americans to turn down.

    • Not really they are not gonna play by using regular cars. Instead they will invade US with lifestyle cars… We’ve got Faraday and expect Lucid, Nio, Lynk and Co and many other aspiring Chinese brand.

      • LWOAP

        Faraday is about to go bankrupt so they won’t even make it into production.

    • Subi-Rubicon1

      If Wal-Mart has proven anything, it is that Americans love purchasing inexpensive and disposable items. Chinese manufactured vehicles could prove a hard bargain to pass on!

  • klowik

    isn’t there a defender concept shown earlier already? are they gonna have another one and make it a production car? I thought the one in the picture is already a good design. Anyhow, chinese will copy the production model anyway..

    • That’s the one they used to illustrate it. The DC100, what I understand is that the design is not well received to the LR enthusiast and owner. And JLR thought DC100 is too complicated as utilitarian vehicle. Remember that Defender is a choice for farms and estates in UK.

  • Isn’t this news came up like few months ago… Come on Carscoops… I’ve whitelisted for ya.

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