Polestar Plans To Introduce Four Models In The Next Three Years

Polestar is going at it full-steam – or with a full charge, we should say. Not only is it launching as a stand-alone brand, it’s also rethinking the ownership experience, but it’s launching a whole raft of new products – the scope of which we’re just beginning to see now.

According to Motor Trend, Volvo’s newly emancipated electric performance division is preparing to roll out not one, not two, but four models all within the next three years.

First up is the Polestar 1 we’ve already seen: a plug-in hybrid luxury performance coupe that looks like a sleeker, more futuristic version of the new Volvo S90. That’s set to launch by the end of next year.

Motor Trend reports that the Polestar 2 will arrive by the end of 2019 as an all-electric midsize sedan to take on the Tesla Model 3. After that, we’re told to expect the Polestar 3 to launch early in 2020 as an electric crossover, with an as-yet undisclosed Polestar 4 to follow later in 2020. Word has it that model could take the form of a convertible, likely closely based on the Polestar 1.

What of the Polestar-branded performance Volvo’s we’ve seen to date, you wonder? Those will continue, with performance packages offered straight from the Volvo factory (instead of as dealer-installed equipment) and the occasional full-on performance vehicle (like the S60/V60 Polestar) to pop up from time to time. But Polestar’s main focus will remain on its own dedicated line of electrified vehicles.

Just how we’ll acquire them is still a matter of discussion. The initial idea is to pursue a subscription model almost exclusively, but strategists will watch to see how the Care by Volvo model is adapted (to say nothing of rivals like Book by Cadillac, Porsche Passport, and Lincoln’s forthcoming pilot as well.)

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    • EM1

      I agree 100%…also make it in Sweden.

      • RS6 Performance Wagon Lover

        C90 sounds good.

    • Bash

      You are right to the money.

    • Everyone was waiting for this car to come out… as a Volvo. What a F… You to all car fans this Polestar is. It’s not even an all electric. They didn’t even try to give it’s own identity. They just ditch the Volvo Logo. So the grille just looks unfinished. I want to punch in the face the guy that had the idea, and the first one that said “yeah, let’s kill Polestar as performance Volvos, let’s take from Volvo a passion car, and sell it under a new brand, that regular people don’t know about, but let’s keep it as a Volvo, just take the badges out.”

      • Nordschleife

        oh and make it super expensive and unattainable for most people that would have considered buying it. Great way to appeal to the people that wrote and hyped up the car that made you even consider building it.

    • Marty

      It was obviously designed as a halo car for Volvo. That is the only reason it exists. I mean, it’s almost identical to the prototype they made to show us the new Volvo design language.

      But then some board member got a “brilliant” idea he just couldn’t let go of, and there was nobody strong enough to stop him.

      It’s clear that boosting the Polestar project was more important than boosting Volvo’s image. It might be a correct decision, since Volvo has produced so many strong products that they might not need the boost from the coupé.

      • Nordschleife

        Volvo still needs a halo. They may not have needed the boost per se but the S90 is not a halo car. It’s not even selling that well. It still would have done more for Volvo.

        • Marty

          Yep. But Volvo have good and attractive products, which have been strengthening the brand for a few years. (By the way, the job of a halo car is not to sell well).

          Polestar have nothing but a garishly repainted seven year old Volvo model, and needed something to kick off the brand as a separate entity.

          My point is that I can see the board decision. But I still think it’s stupid. 🙂

    • Larry Qualls


    • Nordschleife

      Thank you fellow car people. I was going to post my thoughts again but I didn’t want to be annoying but I am glad to see that people still agree with me.

      What if Polestar 2 is an electrified version of a grille-less S60 then I will be extra mad.

  • AstonMartin

    This is my brand to watch going forward. I’m intrigued by its expansion plans, design, EV goals and subscription model. Car enthusiast know its lineage so it doesn’t matter the name that it takes or where its being built. The brand is about quality and performance and that won’t be sacrificed. I am highly interested in the Polestar 1 and look forward to its production.

  • How to have a great looking Volvo coupé, 1 : buy this 2: order a S90/V90 front grille, 3 : install the new grille, hope it fits.

  • Larry Qualls

    VOLVO, I’m really starting to feel you!!

  • Mark S

    Made in China. No Thanks.

    • Status

      You keep deleting you comments about the Polestar being made in China, Mark S (@disqus_rXBsbPtCMQ), but you have to face up to the fact that cars made in American aren’t much better than cars made in China.

      America has well over 60 years to get their automotive quality problems sorted out, and they’ve done nothing to be competitive outside of the US….kinda like how Lada and AutoVAZ are purely Russian concerns because their cars poor quality don’t sell well outside of the CIS region.

  • Taegon Lewis

    Polestar, please come back to Volvo. Because, naming your cars in alphanumerical order, is lame and unimaginative. (Excluding, the Germans. It’s just, ‘Polestar 1’ sounds too lame.) A ‘Volvo C90 Polestar Hybrid’ may sound like a mouthful; yet, makes it sounds interesting.

    Plus, the cars feel more normal as Volvos, in a sleeper-sense. That’s the reason why, I fell in love with the S60/V60 Polestar twins; they were Nordic sleepers. And, I’m hoping to see more future Polestar models, based on (and, hopefully, badged as…) more Volvo models. I’m just hoping, when the ‘Volvo C90 Polestar Hybrid’ gets released, it will have some sort of aftermarket support from some famous Volvo-tuners. (Plus, it won’t be long now; until, someone rebadge their Polestar One, as a Volvo.)

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