Thor Trucks Wants To Take On The Tesla Semi With Its ET-One

Tesla isn’t the only company pursuing the electric semi-truck industry with limited experience, a Californian startup called Thor Trucks also wants to get in on the action.

The company is the brainchild of entrepreneur Dakota Semler and his truck is dubbed the ET-One. Found within Thor Trucks are 18 employees, including the likes of a former Navistar and BYD employee, a senior mechanical engineer with stints at Boeing and Faraday Future, and an engineer from green vehicle developer US Hybrid.

Thor claims that the ET-One uses battery packs with LG Chem cells that are mounted to both sides of the chassis. The truck will reportedly travel up to 300 miles on a single charge and like the Tesla Semi, have an 80,000 lbs capacity. A cheaper variant with a 100-mile range is also in the works.

The design of the ET-One is intriguing to say the least. Dominating the front-end is a semi-circular grille and a pair of LED headlights. Inside, there is a rather traditional layout but in the place of dozens of buttons is a digital gauge cluster and a large central infotainment screen.

Testing of the Thor ET-One is still underway but the company wants to make the truck available for demonstration drives in 2018 before commencing production in 2019.

Prices for the 100-mile version will start at roughly $150,000 while the 300-mile version will cost a minimum of $250,000, a full $100,000 more than the entry-level Tesla Semi with its 300-mile range.


  • Howstar

    Maybe not making it look like an oceanic bottom feeder would be a good start

  • Marty

    Woah! That was ugly.
    Like an ordinary truck with a cheap Stormtrooper mask.

    • KareKakk

      Which is exactly what it is…

      • Marty

        Jeez, you’re right! You can actually see the real A pillars inside the “mask”.
        WTF, is this a movie prop?

    • Marty

      So… it’s an ordinary International Durastar, covered with a mask. Couldn’t they at least start with a truck that doesn’t look like it comes from the previous century? But maybe this is totally normal on the American truck market.

  • Jay

    Well if were down to looks it certainly lost already.

  • Missing the interior shots?

  • That grill logo looks like a Chinese transformers rip-off toy.

  • Six_Tymes

    I think the worst part of the design are the doors. they look very out of place, and look like doors from a 1974 semi truck.

    • donald seymour

      You know it because they are.

  • Craig

    I like it. And at the same time…. I don’t.

    • CarCzarDesigner

      It sure beats the last Century, boxy styling of most North American made haulers.

      • Craig

        It does. Sort of. :o)

  • Christian Wimmer

    Can’t wait to see this thing in Transformers 17: The Revenge of The Fallen Last Knight.

    • KareKakk

      Don’t forget Iron Sky 2… clearly some parts from a WW2 vehicle on that one.

  • BlackPegasus

    Why is the mesh looking grill necessary on an electric vehicle? If design or invoking emotion is the goal then I’d call this a fail. It looks dated and cheap.

  • Bash

    Wants to take on Tesla while being a full $100K more in price!


  • S3XY

    It’s just like the F-Pace. Grill with no engine. Ghey.

  • Blackwater


  • OdysseyTag

    Can’t see this selling even if it were actually made of Asgardian Steel.

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