2019 Ram 1500 Laramie Longhorn Wants To Be The S-Class Of Pickups

Fiat Chrysler Automobiles unveiled the 2019 Ram 1500 at the North American International Auto Show and the company is already expanding the lineup by introducing the Laramie Longhorn Edition.

Billed as a “no compromise luxury pickup,” the Laramie Longhorn is distinguished by a unique grille which is flanked by standard LED headlights. The truck also features a two-tone paint job and 20- or 22-inch alloy wheels.

The exterior styling doesn’t necessarily scream luxury but that theme is unmistakable in the cabin. Once drivers open the doors, they will find premium leather upholstery which covers virtually every surface including the seats, center console, and dashboard. A closer inspection reveals authentic barn-wood trim, satin chrome accents, and contrasting seat piping. The model also comes equipped with a brushed-nickel badge on the center console and “Longhorn” branding which has been burned into the wood-trimmed upper glove box door.

Other notable features include ambient lighting, wood tandem doors on the center console, and class-exclusive heated and ventilated rear seats. Rounding out the highlights are a 4G WiFi hotspot and a Uconnect infotainment system with a 12-inch display.

Ram didn’t go into specifics but the standard model can be equipped with either a 3.6-liter Pentastar V6 engine developing 305 hp (227 kW) and 269 lb-ft (364 Nm) of torque or a 5.7-liter HEMI V8 that produces 395 hp (294 kW) and 410 lb-ft (555 Nm) of torque. Both engines are connected to an eight-speed automatic transmission which can be paired to an optional four-wheel drive system.

In a statement, Ram boss Mike Manley said “The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency.” He added, “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment.”

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  • PK

    S Class? Nah but they can say the G Class.

    • europeon

      G-Wagen are not nearly as nice as Laramie limited edition RAMs.
      I had the chance to see a 2015 (or 2014, can’t remember) Laramie Longhorn with my own eyes (super rare in Europe as RAM isn’t sold here) and I was really impressed. I’m sure it got better for 2018.

  • TrevP

    I quite like it, looks very good

  • BlackPegasus

    Will the bed of this pickup truck ever be used? Isn’t that the point of buying a truck? I don’t understand America’s fascination with these vehicles. I don’t want to sound like a snob but Luxury and pickup truck seems a bit oxymoronic in my view.

    • LWOAP

      It was the point but not anymore. People still do use pickup trucks for their intended purpose on various job sites, farms, hunting and fishing trips, but more often than not, people buy them for other reasons that are unknown to me.

      • BlackPegasus

        Understood. The cabin of this truck is as nice (if not nicer) than some luxury cars and SUVs. Yet I never see the truck beds filled with anything from Home Depot 😉

    • PhilMcGraw

      In the southern states and rural areas, having a truck can be a status symbol. Also, for men, it can be an extension of their sexuality. I’m not suggesting that there aren’t people who use trucks for what they’re designed for, but rather I’m giving an explanation as to why you see them in the hands of those who could just as easily have a car.

      You wouldn’t believe how many teenagers/college kids and even mid-30 year olds driving trucks that are meant for off-roading (i.e. Raptors, lifted Silverados with rugged tires, etc.) and they’re just being used in Wal-Mart parking lots or to carry Yeti coolers.

    • Holmer_k

      Well there are plenty of reasons you might own a truck that aren’t obvious when you see someone commuting in one. When I owned one, I also owned a boat that was heavy enough to require a truck to pull it. Of course I didn’t pull it everywhere I went, but when time and weather allowed, getting out of the water was what I liked to do most. My neighbor owns one now. He has a cabin in the woods that requires a trucks ground clearance to get to. It came in real handy this past summer after the hurricane left us with no power. He could fit the ten 5 gallon cans of gas we had between us to keep our generators running until power was restored. He could also get through the water better had the area flooded which we’ve seen in the past. Not all reasons for owning one are readily apparent.

  • dumblikeyou2

    If only Chrysler put this much attention into at least one sedan (and not the old as dirt 300/Charger) maybe American sedans wouldn’t be going the way of the dodo.

    • Bo Hanan

      LOL.

    • Obsequious Lickspittle

      Sedans are going the way of the dodo because of trucks like this and SUVs in general.
      Everyone has an active lifestyle these days.

      • Craig

        Far from it…. SUV’s are becoming more and more popular – but sedans aren’t going anywhere. Not yet anyway.

      • Michael Smith

        Yeah right and they are so active that most of them are obese !!!! Sorry I have never understood the active lifestyle when does going to walmart and the mall parking lot considered ACTIVE

  • VERY CLEAN DESIGN, NO GIMMICKS. THE GEAR SELECTOR SO LOW ON THE DASH LOOKS LIKE IT’D BE A REAL PAIN IN THE ASS TO USE WHEN PARKING.

    • ChrisInIL

      What’s a pain in the rear is when you drive a Ram for a while, then get into another car and turn the AC or radio on when you want to shift into drive.

      The height is actually not bad, and once you’re used to it, you don’t have to look at what gear you’re in.

  • roy

    This is nice.

  • ChrisInIL

    Happy to see they still have the fob that when in your pocket, will start the car after leaning against something.

    I am happy they still have the saddlebags though. Always thought that was a nice touch.

  • FactChecker90803

    9 minutes ago

    I was trying to decide how to describe the new RAM look and what came to mind was Feminine looking, None Threatening in a Metrosexual manner.

    Clearly this Truck with its, the “FABULOUS Luxurious Cavernous INTERIOR”, surround air bag safety system, car like ride with coil and air suspension, low ride height, saddle storage system, easy bed access, soon to be introduced 3.0 Liter V6 Diesel ( I would Much Rather Have Cummings New 2.8 Liter I4 and the 4.2 Liter I6, but FCA decided to use there own ), rumoured 2.0 Liter Turbo I4, 3.6 Liter Pentastar V6 and the 5.7 Liter V8 Hemi, all with “eTorque mild-hybrid system”, ohh and the rumourd 3.0 Liter Turbo Tornado I6 Engine.

    All this adds up to make this truck the Ideal Family Vehicle for the Typical Suburban and City Mom/Family. Ohh and this platform and the Rebel version are the basis for the upcoming Jeep 4 Door Short Wheel Base Wagoneer, 4 Door Long Wheel Base Grand Wagoneer and I am sure a RAMCHARGER version for RAM or DODGE. And there might be a heavy duty version of the Grand Wagoneer based on the RAM 2500..HMMM Cummings 6.7 Liter I6 anyone-anyone.

  • Victor Ferreira

    The Limited is the one that will be overly nice.

  • B Cuz

    Ram rounded off corners in a very appealing fashion. FCA has a winning formula. Keep price down for high market demand.

  • Nordschleife

    All this needs is those long horns on the front in like back in the day.

  • TheHake

    Fark. That truck is NICE. Want want want.

  • Maximilian Norlande Rabbitt

    Germans in stereotypical accent: “No. Ze X-Class vill not be coming to Amedica”
    Americans in stereotypical cowboy lingo: “Yeeee dawgeh! Them Germans ain’t comin’ over here. THAT means we can make a luxury truck instead!”

    Like….what do WE need with a truck made by an actual luxury carmaker? We’ve got premium trucks instead! Even though the X-Class would probably fall under premium anyway, since it’s not a big dog.

  • Certainly looks the part inside.

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