Budget Dacia Logan Shape-Shifts Into Something More Premium

When Renault first put pen to paper in order to build the Dacia Logan, the goal was to create a car that was modern, reliable but more importantly, low cost.

You see, the key word was always affordability. If you change that aspect, you defeat the entire purpose of the vehicle. The original target price was just €5,000, which assured you the reliable and affordable parts.

Since then, the Logan has slowly moved away from those ultra-cheap base versions that didn’t even have ABS. Naturally, entry-level prices went up as well.

Nevertheless, if you’d like to see what the Logan could look like if somebody decided to turn it into a more premium product, designer Laurent Schmidt put a little something together for your viewing pleasure. The result is a car that looks more like a concept than a production model.

The interior is really interesting too. It’s a mixture of Dacia and Mercedes-Benz, where the latter provided the steering wheel, air vents, buttons and switches, and presumably the materials as well.

You could say he dreamed of Mercedes-Benz A-Class quality in a Dacia Logan-shell.

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  • donald seymour

    Okay, which car is premium?

  • Christian

    i’ll tap it!

  • Zed68

    Not bad!

  • Bash

    Something here reminds me with the Suzuki kezashi.

  • Nordschleife

    I like that shapeshift technique on the thumbnail.

  • Dennis Scipio

    Well, the designer tried.

  • Alter Ego

    Why do Euro cars have such a high Luxury to Cost ration compared to the US? €20K get’s you THAT but $20K doesn’t even get you a high trim Sentra in the US…

    • Victor Ferreira

      I mean… because 20k Euro is roughly $25,000. And because these things are smaller than a Sentra. Same thing with the Fiesta Ford brought to the US. They didn’t bring the more luxurious trims with leather dash and better plastics because they would’ve ended up costing more than Americans are willing to spend for a car of its size. Whereas in Europe, it being small is often an advantage.

  • Knotmyrealname

    …and the central air vents went where exactly?

  • ToniCipriani ✓pǝᴉɟᴉɹǝʌ
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