There are things you’d expect to find at Forever 21, and there are things you wouldn’t. Skinny jeans? Sure. Sequins? Also. But racing gear?
The youth-oriented fashion retailer has teamed up with Honda to offer just that: a capsule collection of apparel inspired by the Japanese manufacturer’s motorcycle racing gear from the 1980s and ’90s.
“Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” said Mike Snyder of Honda Powersports. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”
The collection includes t-shirts, crop-tops, sweatshirts, jackets, and skirts. There are items for men, women, and even plus-sizes – all with checkered-flag patterns and old-school graphics, but modern proportions. They’re available online or in stores across North America and around the world – of which there are now over 800 – with prices ranging from $13 to $35.
To launch the campaign, Honda and Forever 21 are giving away a new CRF250L all-terrain motorcycle via Instagram to one lucky winner who’s used the right hashtags and stuff.
“We are so excited to announce our partnership with Honda for this ’80s and ’90s inspired collection,” said Forever 21’s marketing VP Linda Chang. “We are always looking for new and unexpected partnerships, and this collaboration with Honda is especially relevant now with the popularity of racing and strong ties between fashion and motorsport. We hope that both fans of Honda and our customers will celebrate with us through this collection.”