2018 Expedition And Navigator Are Cash Cows For Ford, Lincoln

Customer demand is through the roof for Ford and Lincoln’s biggest SUVs, a “problem” that Ford is addressing by making a $25 million investment in its Kentucky Truck Plant.

On top of the $900 million already spent to launch the 2018 Expedition and Navigator, this new investment will allow the automaker to build 25% more SUVs this year than originally planned. Upgrades to the plant include 400 new robots, enhanced data analytics and a new 3D printer that can make parts and tools more quickly and cheaper.

“It’s important for this plant to produce more vehicles,” stated Ford exec Joe Hinrichs. “In this segment, people will pay for a great product. The dealer feedback has been even stronger than we’ve hoped for.”

Last month, Expedition sales went up by 59%, while Navigator sales skyrocketed by a whooping 132%, as the two SUVs wasted little time leaving dealer lots, reports Autonews. In fact, the Expedition is averaging just 11 days on dealer lots, while the Navigator can brag about how 84% of its sales involve the high-end Reserve ($82,400) and Black Label ($96,650) trims – for which customers are trading in Land Rover and Mercedes vehicles.

“We could have sold a lot more in January if we had them,” said Ford’s VP for US marketing, Mark LaNeve, while Kevin Collins, president of Bill Collins Ford-Lincoln in Louisville mentioned how the two models are only sitting at his store for five or six days before they’re sold.

“Stock is low right now and they’re selling very, very well. We hope the days supply will continue at that rate because they’re expensive; a dealer can’t afford to have them sitting around too long.”

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  • DM

    Well this is good news for Ford. With all that money coming in they should have no problem developing some fun cars. Lincoln on the other hand has hit the nail with the Navigator, so I guess it’s only natural that its interior carries on to the rest of the lineup.

  • Liam Paul

    till fuel prices skyrocket but I love big suvs too so I can’t say this is bad but I think there is a yeap coming

    • MarketAndChurch

      And that is when the long-awaited hybrid expedition/navigator will come out lol

  • CJKnox

    This is certainly welcome news for Lincoln, the Navigator is a beauty!

  • rover10

    Ford has always had the talent to compete with the best, it’s just taken a long time to rid itself ( to some extent) of the Dollar chasing culture of the past.

  • Bash

    Well, both are so nice to start with, the Ford did an excellent job with them. Specially that Navigator.

  • ErnieB

    Wish they would have used some of the Lincoln refinement when designing the interior of the expedition .. maybe not so bling but something other than the Tonka truck crap.

    • MarketAndChurch

      They had to cut corners somewhere. I think the next expedition should get its own interior as this one was totally experimental on the part of Ford to see if they can even compete or whether consumers will always buy Tahoe/Suburban no matter what.

  • brn

    The attention whoring titles are starting to get annoying.

    • Stephen G

      You’re forgetting usually poorly written.

  • TheBelltower

    Hate to be a Debbie downer, but I don’t believe that the appeal of these two vehicles will have staying power beyond the initial launch. The Lincoln is only appealing today because of the absurdly vile model that it replaced. It isn’t even close to being a competitor to the Range Rover. Though it will certainly be more frustration-free than a RR, so there’s that.

    • brn

      In the past, you may have been correct. Ford has turned things up a notch.

      The modern Lincoln is significantly competitive from a luxury standpoint. It’s a better deal from a pricing standpoint. It’s more frustration-free than European competition, especially RR. It does lack the character and often lacks the handling of such vehicles. For many, it’s worth it.

      For me, just not with a blue interior. Yuck.

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