Citroen Drops Picasso Name, Will Use Spacetourer Instead

The Citroen C4 MPV models will no longer wear the Picasso badge moving forward, instead being referred to as Spacetourer models.

Citroen had used the Picasso name on the five- and seven-seat C4 MPVs since 2006 but the name reportedly created an unwanted “break between mid and large-sized MPVs,” a company spokesman told Autocar.

As such, the latest C4 models are now coined the C4 Spacetourer and Grand C4 Spacetourer, bringing them in line with the nine-seat Citroen Spacetourer.

According to the French automaker, the name change will give customers a better understanding of the relationship between the three Spacetourer models on sale.

The C4 models most recently underwent changes back in 2016, adopting fresh interior and exterior design cues. Depending on the market, a selection of different engines are on offer, including a 1.2-liter PureTech petrol engine in 108 hp and 128 hp guises.

Last year, Citroen sold almost 100,000 C4 Picasso and Grand C4 Picasso models in Europe alone, proving the vehicle’s continued popularity.

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  • Adi

    “Citroen had used the Picasso name since 2006”. What about Xsara Picasso from 1999?

    • LWOAP

      That information has been omitted due to unknown reasons.

  • pjl35

    “As such, the latest C4 models are now coined the C4 Spacetourer and Grand C4 Spacetourer, bringing them in line with the nine-seat Citroen Spacetourer. According to the French automaker, the name change will give customers a better understanding of the relationship between the three Spacetourer models on sale.” Oh yes, having three vehicles using the same name, but variations of it, sure makes customers have a better understanding…said no one ever.

  • Zed68

    Lame idea. Look at cars with such names… yeah, they all suck.

  • Ayberk Yılmaz

    So unnecessary.

  • Tinky-Winky

    I’m not really fond of this change. Picasso is a lot easier word and it’s become a household name in the European MPV market.

  • I bet they are tired of paying for the name. This makes no sense. Yeah it’s a best seller, every european knows what a Citroën Picasso is, so much they don’t say C4. Let’s replace the name with something nobody knows. It will take 10 years of marketing to make people understand and remember. And the 9 seats Spacetourer is a van with seats… It’s pretty rare on the roads, most clients are sport clubs, public services, companies and some few families with too much kids.

    • Ok, after checking just for the Xsara Picaso, Citroën had to pay 20 millions Euros in 1998 for the rights on the name. Then royalties on each Picasso car sold, a bill estimated at 3 millions euros per years. Then Came C3 Picasso, 1st Gen of C4 Picasso 5 and 7 seats, and the current gen C4 Piccaso 5 & 7 seats. Confirms what I think, it’s for the money, why pay so much for a declining segment.

  • I’ve always called the Grand C4 Picasso the “Spacetoaster” anyway.

  • Miknik

    Apart from the confusion about the starting date of the Picasso name (it#s been in use for nearly 20 years), dropping it is beyond stupid. Everyone knows what a Picasso is, a Spacetourer sounds like an Opel, or anything form China. _But I guess someone thought it needs a rebranding for some reason….

  • Shobin Drogan

    Picasso is a great name. Spacetourer sounds like something Mitsubishi or Buick would make in the 90s.

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