Hyundai has used the Chicago Auto Show to announce its Shopper Assurance program will begin rolling out to dealerships across the United States.
Originally launched last year, the program aims to modernize the experience buying a new vehicle while also reducing the stress that is commonly associated with the process.
The program focus on four key areas and the first is transparent pricing which shows how much vehicles will cost after incentives and dealer discounts are factored in. If customers are interested in a particular model, they can schedule a test drive and have the vehicle dropped off a place of their choosing.
When a customer decides to buy a Hyundai vehicle, they’ll be greeted by a streamlined purchase process that allows them to complete most of the paperwork online. This promises to significantly reduce the amount of time that customers are stuck at the dealership.
The final benefit of the program is a money back guarantee. Should a customer change their mind within three business days, Hyundai will provide a full refund as long as the vehicle hasn’t been damaged and has been driven for less than 300 miles (482 km) since the purchase / lease date.
The program will begin rolling out nationwide tomorrow and Hyundai expects a majority of dealerships will begin using the program within the next few months. This should be a benefit to buyers as a study conducted following the initial launch – in Miami, Orlando, Dallas and Houston – found 94 percent of customers loved or liked the car-buying process and 56 percent said the program played a role in their decision to buy a Hyundai.