Ordering up a new Porsche? You could pick it up at the dealership where you placed the order, or you could retrieve it from the automaker itself.
That could take place at the factory in Germany, or at one of the Porsche Experience Centers. Now the manufacturer has expanded that option to another location that might be particularly enticing for US West Coast customers.
Now offered at the Porsche Experience Center in Los Angeles, the New Vehicle Delivery program lets customers place their order at their local dealership and pick it up in person at the company’s SoCal facility.
The program includes not only a personalized experience with a delivery specialist, but the chance to drive it on the LA center’s on-site track. The 90-minute track session doesn’t take place with the customer’s actual car, but with another of the same, with a factory-certified instructor. It also includes lunch for two at the center’s fine-dining eatery, Restaurant 917.
“In a digital world, our brand embassies in Atlanta and L.A. are real, physical places where people can drive and feel the brand,” said Porsche Cars North America chief Klaus Zellmer. “Introducing the New Vehicle Delivery program in L.A. is another touch point to personalize the ownership experience. There can be no better place than California, which has always had a special relationship with Porsche and where customers buy about one-quarter of all Porsche sports cars sold in the United States.”
Taking part in the program costs anywhere between $385 and $875, depending on the model. And only one such experience is available for booking each day. The first such delivery took place this past Tuesday, when a customer picked up a new 911 Turbo S.