Porsche Opens $60 Million Experience Center With 4-Mile Track In California

Porsche has officially opened the doors to its second Experience Center in the United States, located in Carson, California.

The huge 53-acre complex serves as the new home of Porsche Motorsport North America and includes a driver development track with eight different sections totaling 4.1 miles. Additionally, the facility includes a comprehensive and ever-changing race car exhibit as well as a fine-dining restaurant.

Those that visit the Californian Porsche Experience Center can enjoy 60-minute driving experiences with an instructor on the driver development track. Models available to drive include the Porsche 718 Boxster which will set you back $384 for a session and a 911 Turbo or 911 GT3 priced at $950.

Discussing the facility, Klaus Zellmer, president and chief executive of Porsche Cars North America said “As our largest single market in the U.S., California has played an integral role in Porsche’s success throughout our 66-year history in the United States. Our new west coast destination provides a unique product and brand experience for our customers and fans in a region where the automobile is so passionately celebrated.”

The new Porsche Experience Center cost the German company some $60 million and joins a similar center in Atlanta, making the U.S. the only country with more than one experience center, beating even Porsche’s home of Germany. Alongside the German and U.S. centers, there is one in Le Mans, France and on England’s Silverstone Circuit. An Experience Center is also being built in Shanghai, China.


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