The teaser is part of a 30-second ad scheduled to run during this year’s Academy Awards, with Bruno Mars providing a very upbeat soundtrack – Uptown Funk.
“Cadillac is proud to be part of the Academy Awards, one of the most iconic platforms that reaches audiences across the globe,” stated marketing boss Renée Rauchut.
“The Oscars is a natural fit for the brand and the perfect stage to reveal our exhilarating new creative, including a preview of the first-ever Cadillac XT4 and a look at our industry-leading Super Cruise technology. We’re excited to show the world what the future holds for Cadillac.”
Once it breaks cover, the XT4 will officially become Cadillac’s entry-level crossover, slotting right underneath the XT5, where the latter is technically a direct rival for the BMW X3. This means that the XT4 would come in as an X1/X2 rival.
According to Cadillac president Johan de Nysschen, the XT4 will boast an “entirely new series of efficient and powerful engines,” while rumors point to a turbocharged 2.0-liter four-cylinder unit, producing at least 275 HP (205 kW). Other features could include a nine speed automatic gearbox and an optional all-wheel drive system.
An eco-friendly plug-in hybrid variant, spied last summer, is also expected to join the ranks, but only after the petrol model has had its day in the spotlight.