Jaguar May Kill R Models To Let The SVRs Shine

Just a few years ago, the Jaguar F-Type R sat proudly atop the brand’s sports car fleet. Now, the British marque is thinking about ditching its R models altogether to let the SVR-branded models truly shine.

During an interview with Auto Express, Jaguar Special Vehicle Operations design director Wayne Burgess said the F-Type R and F-Type SVR have started to compete against each other.

“To be completely honest Jaguar is a fairly small brand and probably in reality there is not enough room in each model line to have an R and an SVR.

“We have found F-Type R and F-Type SVR kind of compete against each other. The truth of the matter is that F-Type R is a great car and, in some respects, SVR has a challenging time because the R is such a good car in the first place,” he said.

If Jaguar does ditch the F-Type R, and follows suit across its range, performance-oriented models would be restricted to those that wear ‘S’ and ‘SVR’ badges. The perfect example of this is the F-Pace which isn’t available in R guise and instead as the 3.0-liter supercharged V6 ‘S’ model and the recently-unveiled 5.0-liter supercharged V8 ‘SVR’.

“You can see the dilemma we have and why F-Pace has gone the way it has. From a design and product point of view, it is great to have an SVR because you have that extra headroom and level of differentiation. Sidestepping an R model also sidesteps potential pricing issues,” Burgess said.

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  • TrevP

    I’m okay with this.

  • Kaisuke971

    Makes sense, but maybe they should move some “S” models up a bit for certain models to close the gap, and line up with the germans. The XE S is fine with 380hp, but the XF S should have 400+, same for the F-Pace.

  • Charles Lane

    What about make the SVR more then just body kit bits and bump in HP. it is actually quite bs bc the R is worth it the SVR price increase doesn’t justify the price increase. Thy just greedy offer less value for more $


    What about the Sport 400 or the R Dynamic?

    Are those in danger of getting the axe?

  • An Existing Person

    Jaguar should either upgrade the SVR’s power or downgrade the current R’s power. There are many out there that still want the glorious V8 without the flashiness or price of the SVR.

    • AstonMartin

      You are absolutely right. I truly enjoy the graceful styling and power for my F-Type R and will never sell, however, I don’t care for the extra design work added to the SVR with its folds, creases and wing. I think JLR should take the F-Type further upmarket when it receives an evolutionary redesign including a less visible front bumper design and a more luxurious interior w/digital readout, advanced infotainment center & bespoke materials. I’d also recommend a halo sports car model priced at a premium vs the F-Type – either a bigger GT in the form of an XKR rebirth and/or a dynamic 2 seat EV.

  • eb110americana

    They have some really beautiful cars, but they need to focus on interior quality. I was really disappointed sitting in them at the last autoshow. They look fine in pictures, but there is a lot cheap feeling switchgear and materials in person.


    the only r jag models are only xj and f type

  • UK

    There’s a huge problem with this story in that Jaguar are beginning to morph their model names to mirror Land Rover. So whereas an XF S was at the top of the range, it will in fugure become towards the bottom as the company adopts S, SE and HSE trim levels. Take a look at the latest E-Pace and I-Pace for the evidence of this, and with each facelift and model update, the XE, XF, F-Pace and XJ will get the same model names. So Auto Express have put two and two together and got twenty here.

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