Kai Concept Goes To Geneva To Get Our Hopes Up For New Mazda3

The third generation Mazda3 is currently five years old, so naturally, the automaker is prepping its replacement, which will face some stiff competition in the compact segment.

It shouldn’t have any problems in attracting new buyers, though, if it looks anything like the Kai Concept. Presented at the Tokyo Motor Show last year, the sexy study is now touching European soil for the first time in Geneva.

It remains unchanged since its debut in Japan, and that’s a good thing, because, well… just look at it! It has a striking presence with a clean exterior, and it’s simply gorgeous from any angle. We have to hand it to the Mazda designers, because they have created something truly interesting here. Now, if only it would remain the same when it hits production, but well, we all know it most likely won’t.

Compared to the current Mazda3, the Kai Concept has a slightly longer wheelbase. Thus, legroom for the rear passengers should be improved, and those inside will get to appreciate the brand’s latest and greatest technologies.

We don’t know when the new Mazda3 will arrive, but just like its predecessor, it will be offered in two body styles: hatchback and sedan. The two will share everything, up to the C-pillar, including a new generation of SkyActiv engines.

Despite having a new suit ready, in addition to a different interior, the new Mazda3 could sit on the same architecture as today’s models.

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  • kDawg

    Nice looking but so what. It will never go into production because it’s too nice for Mazda. Another marketing ploy. Clap clap..

    • Kyle Newberry

      Too nice for mazda? What’s that even mean. Of all the normal car makers Mazda is most likely to make something much like this.

    • But Mazda design usually translate well into their production cars, have you seen their line up. Beside I agree with Kyle, what do you mean by too nice for Mazda.

    • Infinite1

      I agree with the fellas, Mazda normally follow through with their concept designs

  • Christian Wimmer

    For a second I thought this was a “Kia” (because of the “KAI”) concept car and I was about to comment on how it looks very Mazdaish. 😀

    • LWOAP

      Same here.

    • Bash


    • Infinite1

      Had to do a double take just to make sure I wasn’t reading incorrectly

  • B.Stokes

    Change the door handles, side mirrors, grow some balls Mazda and build it already. This is beautiful.

  • Carenthusiast

    Around c pillar area, it looks more like a Seat Leon!

    • Car Design Fan

      My thoughts exactly !
      Change the front, ant It would be a wonderful seat concept car (or better, aproduction model).
      Actually it is very much resembles older roundish seat Leon.

    • Rot

      Leon is 1st gen mazda3…

  • Sam Curtis III

    This looks bloated to me. I would definitely go with the Golf despite its reliability factor over this car.

    • Marty

      Yes, it looks to heavy for a Mazda. More like a Seat.
      Mazda has had the best Japanese design for many years, and this looks nice and clean apart from the bloated look.


    Looks really nice.

  • ErnieB

    Come on this is the best looking modern hatch ever!


  • fgclolz

    Imagine if this was RWD. One can dream…

    • U8INIT

      Or AWD!!!

  • Sebastien

    Mazda is about to remove front headlights really soon.

  • Astonman

    Both Mazda and Mercedes are moving away from the origami fold designs on the side panels for more organic smooth surfaces. Interesting to see how soon others will follow.

  • Karl

    Mazda is the new king of cool! What a beautiful design..

    • U8INIT

      Them and Volvo

  • SteersUright

    One of the most beautiful hatchbacks I’ve ever seen. Could easily be a Ferrari or Alfa hatch. I only wish Mazda had the guts to bring something this intense to the market largely unchanged.

  • SteersUright

    Considering how ugly the Camry is and how geriatric the Accord looks, this is easily the best looking in the class even if it is a bit of an old design by now. Would love to see Mazda update it already to match or better the latest Accord.

    • willhaven

      I disagree. The front end may look sharp, but Mazda seems to have no idea how to design a rear end. Their proportions are always odd. Base model Mazdas look terrible because they’re fitted with small wheels on a design that requires 19″ or higher.

  • Nordschleife

    If Mazda came up with a two door grand Touring car I would be strongly convinced to jump the German ship.

  • Six_Tymes

    its amazing. such awesome detail

  • TheHake

    Oh HELL yes!

  • I love the design, and with the new Skyactiv-X technology, I might buy another Mazda again.

  • Infinite1

    I like the design, I’m just not a fan of the minimalist design that most car makers are going after. This concept is beautiful, don’t get me wrong, but it just looks incomplete front to back. Front bumper could use a couple vents and the rear diffuser is just bland looking. The hood overhang from the side looks weird as well. Just my opinion though

  • U8INIT

    Make this as it stands!!!….they could really be the Japanese Alfa if their cars looked this good…as I would prefer this design over an Alfa. “Looked” is the operative word here… 🙂

  • KidRed

    A 3 hatch that looks like a hatch! The current hatch looks like a sedan with a puffy trunk.

    I don’t like the current design language either where the shoulder lines don’t flow from the front to rear in one line. So I like this cleaner look much better. Mazda also needs to bring back the M3speed. They used to hold that hot hatch crown and then kind of just walked away from it.

  • Enter Ranting

    Also, VW gasses monkeys.

  • Enter Ranting

    No fake grilles in the front bumper!

  • Cameron

    I like it, I know for a fact that it wont be that low though, with those fat tires. This looks more custom

  • Ryan

    I really do hope it comes out this year. I have been reading articles that it will be coming out next year.

    but we should hear about its release in june-aug

    plus I also read up the next gen mazda 3 and 6 might be getting AWD 😀

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