The name Amazon is well known to Volvo enthusiasts, having adorned one of the company’s longest-running models. But with that line long since retired, the Swedish automaker is teaming up with another Amazon to launch something of a ground-breaking new service.
Similar to what VW has offered with the Atlas, certain customers of the online retail giant will now be able to book test drives through Amazon Prime Now and have the car delivered straight to their door. No need to go to the dealership. Just sign up online from your computer or phone, and a trained specialist will bring it to your home or office, show you the ins and outs, and Bob’s your uncle, as they say.
All of which sounds pretty cool, but there’s a few catches. For starters, the pilot project is being launched first in the UK. And even then, it’s only being offered in four major cities: London, Birmingham, Manchester, and Edinburgh. So if you live elsewhere, you’ll have to wait.
For another, the service will only be active during “select weekends” in June and July. The test drives last 45 minutes. And they’ll only be offered on the V40, the aging hatchback that’s easily the least exciting in the company’s increasingly refreshing lineup.
The novelty here, then, is less about what Volvo and Amazon are offering now, and more about what they could offer in the future if this pilot project proves successful. Then again, if you live in one of the biggest cities in the UK, and have really wanted to test drive a V40 but haven’t had the time, this could be just your ticket.
“At Volvo Cars, we aim to make people’s lives easier. Our ‘Prime Now test drive’ offer does just that, allowing potential customers to try our V40 on their terms and in familiar surroundings,” said Volvo Car UK managing director Jon Wakefield. “We’re proud to team up with Amazon to deliver this unique initiative, the first of its kind in the UK and the latest in a range of offerings from Volvo designed to take the hassle out of running a car.”