VW Teaming Up With Amazon Prime For On-Demand Atlas Test Drives

Amazon Prime members will be able to get behind the wheel of a 2018 VW Atlas SEL Premium from September 22 until October 1st, through the Prime Now Test Drive Program.

The program is available to Amazon Prime members residing in Los Angeles and Chicago, offering them home-based test drive experiences that can last between 45 and 60 minutes.

“We are very excited to work with Amazon to introduce more consumers to our newly-launched, seven-seater SUV through this unique test drive experience,” said VW USA exec, Greg Tebbutt.

“We know people have limited time and are always looking for convenient ways to test out a new product, and with the Amazon Prime Now service, we are able to bring the all-new Atlas to customers’ doorstep.”

Thanks to the Amazon Prime Now platform, members can choose between a 45 to 60-minute test drive alongside a VW Atlas expert, while also requesting vehicle delivery to their exact location – as long as it’s not outside of the designated zip codes.

“We continue to innovate new ways to give time back to customers through our ultra-fast delivery service, Prime Now,” stated Stephenie Landry, VP of Amazon Prime Now worldwide. “We are thrilled to offer Prime members the chance to experience the all-new Atlas through the convenient delivery of a test drive directly to your door.”

The Atlas SEL Premium costs over $48,490 and is available only with 4Motion all-wheel drive and a 3.6-liter VR6 engine. Standard features include VW’s 12.3″ Digital Cockpit, 20″ alloys, sat-nav, LED taillights, power-folding door mirrors (with puddle lights), leather seating surfaces, ventilated front seats, heated rear seats and steering wheel, automatic High Beam Control and ambient lighting. As for driver assistance technology, there’s VW’s Parking Steering Assistant and the Area View Camera.

Rounding things off is the Fender Premium audio system, with a 12-channel, 480-watt amplifier and 12 speakers.



  • fabri99

    Is it me or yellow works especially well on most (all?) VW models? It can transform an extremely dull-looking SUV such as this Atlas in something…quite desireable, really.