Mercedes Opens The First Ever AMG Speedway In South Korea

Like most manufacturers, Mercedes has used the Nurburgring for marketing its sports cars, and more specifically the GT R – but now, it has a racetrack of its own and it’s a long way from Germany.

The AMG Speedway is located 38 km (24 miles) from Gangnam, a district of South Korea’s capital city Seoul. The track is based on the country’s first permanent racetrack, which was inaugurated in 1995 and reconfigured and expanded 16 years later.

As it currently stands, it’s 4.3 km (2.67 miles) long, has 17 turns and winds its way over a bridge, which is located on the grounds of the Everland Resort theme park on the outskirts of Seoul. Mercedes-AMG says that the track “not only adopted the name, but also sports the hallmark corporate design of AMG”, referring here to the high-profile logos, exclusive AMG locations, AMG Lounge, separate pit lane and paddock area.

“The AMG Speedway is the world’s first racetrack bearing our name. This underlines the importance of South Korea as one of our main markets”, said Mercedes-AMG’s head honcho, Tobias Moers. “It also stands for the strategic expansion of our face-to-face communication. Customers and fans can experience the essence of our brand here first hand.”

Mercedes will probably drop a few videos in the coming weeks with some of their AMG-branded cars lapping the Asian circuit. Until they do, though, they have released three images, which depict the pit lane, along with the ‘AMG Speedway’ lettering, the aforementioned Lounge, and the impressive AMG Project One posing next to an AMG GT R.

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  • That is impressive, I do wonder if South Korea become an important market for AMG, I remember the first Blancpain series racing team from South Korea is using Mercedes GT4. I wonder if it’s related to AMG popularity there.

  • pcurve

    just fyi… despite S.Korea being tiny country, it is the 3rd largest market for S-Class, after China and U.S. They buy more s class than Japan, and any other European country including Germany. Don’t ask why…

    • bd0007

      Same goes for the E Class and 5 Series.

      When BMW opened their first Driving Center (2.6km closed circuit track) in Asia, it was in Korea back in 2014.

      • pcurve

        you’re right about the e-class being 3rd . 5 series, Korea is the 2nd largest market, nearly as many as the U.S. despite being 1/8th the population. Frankly, this does not bode well for the country. So many people are living beyond their means, it’s lunacy.

    • salamOOn

      Why?

      • pcurve

        There are multiple reasons.. obvious reasons are: 1. Koreans (like others) love German luxury brands. 2. Deregulations of imports in recent years have led to extremely competitive pricing. 2a. Personal leasing became available in recent years, effectively allowing someone making $30k/year to be able to lease $50k BMW. 3. Quality of Korean cars have risen, but so have their prices. Why spend $30k for a Hyundai when you can add $8k more and get yourself into entry level 3 series? 4. Compared to oversea, Hyundai and Kia overcharge Korean market. Off to more depressing sides: 5. Vanity culture has been running very deep lately. 6. Korea has gone from having one of the highest household savings rate to being extremely indebted in 20 years. 7. People in 20, 30, 40s have lost hope. Rather than saving for future, to buy house and raise family, it has become socially acceptable to lead life of indebtedness, living paycheck to paycheck. Making short term or even mid term sacrifice has no payoff. By the time people hit 40 and early 50s, they are more or less laid off from work to make room for younger workers.

        Korea has a serious problem. The fact that they’re buying so many German cars in not a sign of economic strength. It’s a symptom of ailing society.

    • Any reason why? And I think this confirm my suspicion on first Blancpain GT team from South Korea running Mercedes.

  • kimbentsen

    Gangnam Style

  • Vassilis

    Checked it out on Google Earth, looks pretty good! It may a nice venue for F1 as well.

  • Infinite1

    Sweet, I would like to see the track in action

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