FCA Investors Expecting Marchionne To Outline Electric And Hybrid Strategy In His Final Presentation

Sergio Marchionne will announce FCA’s strategy to 2022 this Friday and the company’s investors expect him to outline new plans for electrified and electric vehicles as his final contribution.

Marchionne has managed to turn around the company and multiply its value over the course of 14 years but failed to secure a tie-up he said was necessary in order to manage the costs of developing cleaner vehicles.

“FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap,” said fund manager Andrea Pastorelli to Reuters.

The 65-year-old CEO had long refused to enter the electrification race, saying that FCA would only do so if battery-electric vehicles become profitable. Tesla’s success however and the requirement to comply with tougher emissions rules will force Marchionne to invest in electrification.

Rivals such as VW, Daimler, BMW, GM and Ford have already committed to spending billions of dollars each in the coming years for electrified cars. FCA needs to present a clear roadmap, just like Volvo which will gradually stop offering diesel engines and pledged to shift to electrification by 2019. “The tech divide determines winners and losers in the industry”, said a banking source close to FCA.

Recent reports suggest that Marchionne will shuffle production in Europe, sending output of mass-market Fiats from Italy to lower-cost locations and revamping Italian factories to build Alfa Romeos, Jeeps and Maseratis.

Maserati is also expected to spearhead FCA’s electrification strategy by offering all new models due from 2019 with electrified powertrains.

Stay tuned for FCA’s strategy announcement this Friday, June 1.

  • Seems like electric cars are not dead end after all…

    • Alfa Giulia QV

      That’s just Sergio being a fool.

  • PhilLC

    Marchione must well recall his pronouncements on electric cars a couple of years back which were totally negative even to the point of undermining the 500e in California. Must be eating lots of humble pie tonight…but of course he’ll spin it as though he was right and everybody else was wrong.

  • Belthronding

    here is the FCA’s next years program by signor sergio;
    -delay previous plans
    -spin off rumors regarding sub brands
    -here we have some more delays
    -make sure nobodys has any idea.
    -last part: journalist questions (upcoming ferrari SUV,oh sorry FUV)
    (optional ‘may be deleted scenes’ ; if it is called FUV then it is ok, but if it is SUV then assassin ll be coming for sergio)

    • Alfa Giulia QV

      He’s going to be leaving soon so things might finally change.

      • Belthronding

        AMEN

  • Alfa Giulia QV

    With Sergio set to be out of the picture, hopefully his replacement can actually adhere to this strategy and start offering up more hybrids and EVs.

  • LeStori

    Are EVs the solution? Unless they get fine particulates under control, they are just part of the pollution problem.

    • Are you serious? Zero tailpipe emissions and declining powerplant emissions as the electric grid shifts to renewables, which you can accelerate by putting up your own solar panels or pay for green energy from your supplier.

  • Bo Hanan

    The hope is that the “brotha” does break too many things on his way out the door.”

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