Hyundai N Development Boss Criticizes BMW M And Hints At Possible Sports Car

The Hyundai N lineup is slowing expanding as the company has already introduced the i30 N and Veloster N. The high-performance brand is also working on an i30 N Fastback as a prototype was recently spotted undergoing testing on the Nürburgring.

Additional models are in the pipeline and Hyundai’s head of high performance development has suggested the brand could eventually offer a sports car. Speaking to Top Gear, Albert Biermann said the company is “trying different things” and could eventually introduce a model that isn’t based on an existing Hyundai vehicle.

The former BMW M boss went on to criticize his previous employer by stating “Now M badges go everywhere in the BMW range, but when I was there I had to fight like crazy for every car.” He added he has more freedom at Hyundai and is “more than welcome to do whatever I think we need to do.”

Unfortunately, an N exclusive sports car isn’t a high priority at the moment as Biermann admitted “Our sales network is not used to performance cars and we need to take a little time.” He also suggested the company needs to better establish the N brand before moving onto bespoke models.

While we shouldn’t expect to see a dedicated sports car anytime soon, a high-performance crossover is almost a certainly at this point. Crossovers remain popular with consumers and rumors have suggested Hyundai many eventually offer a Kona N.

Even further down the road, Hyundai N models could compete with vehicles from BMW M and Mercedes-AMG. As the head of Hyundai Motor Group’s high performance vehicle and motorsport division, Thomas Schemera, said “Maybe in three or four years, the strategy will change and we will compete with the big boys.”

  • Bo Hanan

    Criticize or tell the truth? BMW has watered down “M” to the point that they need the word “Competition” for people to take anything “M” seriously. Sad.

    • David Lee

      What’s next? M# Competition S? haha. Good point.

    • Victor Ferreira

      It’s same thing with Mercedes. C350 or C400/450 are now “AMG C43,” the real AMG cars are now “AMG S,” etc. BMW did make it worse though with… M135, M140, M235, M240, M550i, M550d, X4M40i, and so on and so forth. Hell, in some markets they have more “M” models on sale than regular cars. It’s ridiculous. No doubt the 2019 3er will see an “M340i.” Which in itself makes no sense because once all’s said and done, it’ll cost only about $5k less than a proper M3 anyway, but I digress.

  • Well I remember when decade ago when AMG start to modified everything and M used to say that their badges only belong to certain cars, although not as extreme as AMG, I might have agreed on this one, M cars quality is no longer the top of the class.

    More Hyundai N is welcome, and I like that they take it slowly and not rush on anything. I just hope that more halo cars for Hyundai and possibly Kia

  • badmouthing the former employer? how unprofessional is this.

    • Six_Tymes


  • Six_Tymes

    what he said might be truth, and what he said doesn’t sound like bad mouthing. maybe he was the one originally who was trying to expand M? If true then nothing wrong with saying so. That is good reason to leave a company, if they don’t listen to your idea or give credit. GOOD FOR HIM FOR SPEAKING UP, he moved on and said why, Good.

  • willhaven

    BMW also have M-Sport which is typically nothing more than an M-inspired appearance package.

    • DMJ

      And i’m sure that Hyundai will have a N-Line package or something like that bacause that sells a lot in europe.

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