Subaru Says Traditional Cars And Sedans Are Still Relevant

Subaru thinks its traditional cars and sedans will remain an important aspect of its portfolio, despite Ford’s decision to largely kill off its cars and sedans.

During a recent interview with Motor Trend, Subaru’s U.S. national manager of product communications Dominick Infante said that retaining sedan models is important as fuel prices fluctuate.

“Gas prices are starting to come up now. So a good hedge for better economy is having a sedan.

“So we still make the Impreza and the Impreza hatchback. They do get better gas mileage than say a comparable CUV like the Crosstrek so we do sell those so if the market does change that’ll help sales of sedans,” Infante said.

Sales of Subaru’s car models have been falling throughout the U.S. this year. In fact, the WRX and WRX STI are down 8.2 per cent, the BRZ has dropped by 10.1 per cent, the Impreza is down 16.3 per cent and the Legacy has dropped 13.9 per cent. At the same time, sales of the Crosstrek are up a remarkable 66.6 per cent this year, perfectly showcasing the shifting wants of customers.

Subaru seems to think Ford has it wrong

Despite its ongoing commitments to cars and sedans, Subaru acknowledges that crossovers are necessary. As such, the Japanese marque has created the three-row Ascent and will begin sales of it shortly.

According to Infante, the Ascent is important as it will encourage existing Subaru customers to stay with the brand even as their vehicle needs evolve.

“[Customers] stay with the brand except for this one area when they have children starting to become 8 years old or so.

“[That’s] when they tend to say, OK, my Outback or Forester is too small and they want to transport other kids [and] families so then they leave the brand and they would go to our competitors. So they could buy a Honda Pilot or a Highlander and then come back when their kids are out of high school and buy an Outback.

“It’s kind of funny, they would come back or they would have their second car which would stay being a Subaru but we would lose them in that one area,” Infante said.

Despite Ford’s insistence that cars don’t make much sense moving forward, none of its competitors are following suit and making similar proclamations. Is this a sign that Ford jumped the gun in killing off the car?

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  • LJ

    Ford still makes sedans, they just won’t be selling them in the ‘States. If market trends change, they’ll return. It’s not like Ford is losing the ability to make sedans.

    • Harry Nimmergut

      You and others keep saying that, but it’s only those designed specifically for the Chinese market. They have wildly different tastes than we do.

      • LJ

        They still make and sell sedans in Europe. The new Fiesta and Focus were just introduced.

    • Dr Strangefingger

      LJ is right… they’ll retain the ability to reintroduce sedans to NA is short order. And they’ll probably be so much better when they do as they’ll need to focus on all new models.

  • Harry Nimmergut

    Yeah, so yesterday, Nissan, Honda and Toyota all also ganged up on Ford. Well deserved. Ford needs to get rid of its moron and quickly change course.
    FCA, Ford and GM are always chasing the latest trend to keep shareholders happy, or so they say. No long-term thinking in sight, so how does that benefit shareholders?

    • Dr Strangefingger

      Those shares are for trading, not long term investments.

  • LWOAP

    So we dog piling on Ford now? I can get behind that.

  • Subi-Rubicon1

    Although Ford will continue to sell sedans in the US and the rest of the world, their offerings will become more substandard than they currently are! Unfortunate because they do offer some cool cars in the rest of the world.

  • Dennis Scipio

    As much as I appreciate Crossovers, I still have a soft spot for traditional sedans or hatchbacks. Variety is the spice of life.

  • JimmyK

    I dont think the sales dropped because of the fuel economy.They dropped because subarus are ugly as hell…

    • Axiom Ethos

      You couldn’t be more wrong. Subaru cars have always been lacking in style (ugly to many over the years in fact), but they still have outsold everything else in their class (and still do).

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