Trademark Application Previews GM’s New Military Venture

A trademark application uncovered by GM Inside News reveals what appears to be the logo designed for General Motors’ military venture, GM Defense.

The application is for “motor land vehicles, namely, hydrogen-powered vehicles, fuel cell powered vehicles” and others. The logo itself is dramatically different than the typical logo used by the conglomerate.

Reports that first surfaced in October 2017 indicated that GM Defense would mark the company’s return to defense work after selling its previous military effort to General Dynamics for $1.1 billion in 2003.

It is claimed that the American automaker has three hydrogen fuel cell vehicles under evaluation for use by various U.S. military divisions. Additionally, GM Defense is said to being working on a commercial platform with autonomous capabilities.

Automotive News reports that General Motors is in discussions with the Army Tank Automotive, Research, Development and Engineering Center about the potential uses of the Silent Utility Rover Universal Superstructure platform (SURUS).

Speaking late last year, executive director of GM Global Fuel Cell Business Charlie Freese said the new division will be closely incorporated within the group.

“This new business structure will enhance GM’s productivity, agility and affordability in a very dynamic customer environment. Our goal is to make it simpler and more seamless to do business with General Motors.”

Note: AM General Hummer H1 pictured

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  • Dr Strangefingger

    Interesting that their apparent focus is on fuel cell tech. I’ll bet a lot of that gov funded r&d will find its way into their civilian automotive line. Barring a huge step in battery or recharge tech, fuel cell autos makes the most sense post petrol.

  • Liam Paul

    I guess with the raise of SUV Sales, GM is wishing they still had Hummer

  • Given that major vehicles contract within US Armed Forces has been issued, GM probably need to co-operate with them instead of creating stand alone vehicle.

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