Audi Designers Explain Q8’s Styling, Say It Will Spread To Future Q Models

Audi recently pulled the wraps off the 2019 Q8 and now the company has released a promotional video which features designers Sascha Hyde and Mauricio Monteiro Dos Santos.

Hyde worked on the exterior of the Q8 and notes it was his first time working on an all-new model so it was a “big challenge” to create an iconic look for the crossover. While a number of our readers have criticized the Q8’s grille, Hyde says it’s an “eye-catching” element and its octagon shape will eventually spread to the rest of the Q lineup.

The designer goes on to note the Q8 has been equipped with large and sporty air intakes as well as the biggest wheels ever fitted to an Audi model. Another feature Hyde “really loves” is the “black panel beam” which is located between the taillights and helps to emphasize the width of the crossover.

According to Hyde, the Q8 “perfectly combines the attitude and the aesthetics of a four-door coupe with the full functions of a sporty SUV.”

Mauricio Monteiro Dos Santos highlight’s the interior design which drew inspiration from the new A8. The company didn’t want to simply put the A8’s interior in the Q8 so they developed a philosophy that involves multiple levels.

Dos Santos doesn’t go into specifics but the Q8 features a 12.3-inch digital instrument cluster, a 10.1-inch infotainment system and an 8.6-inch lower display for climate control and convenience features. While it could be easy to be overwhelmed by the sheer number of screens, designers decided to distance them from one another while still keeping them within easy reach.

The Q8 will go on sale later this year and the model will be launched with a 3.0-liter TFSI V6 engine that develops 335 hp (250 kW / 340 PS). It will be joined by a 3.0-liter TDI engine with 282 hp (210 kW / 286 PS) and 442 lb-ft (600 Nm) of torque.


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  • salamOOn
    • eb110americana

      Spread? Like an STD? Someone get Audi a script for some ointment!

  • Spyder Hole Fantome

    The design language looks bloody Korean.

  • Elmediterraneo

    I hope Q8’s design language will be brought at the Q5’s size with the Q6 and at the Q3’s size with the Q4.

  • Autoexperte

    Where is chief designer Marc Lichte?

  • badcyclist

    I am an old guy, and that interior just screams “even older person.”

    It also looks like Audi is borrowing external design cues from Toyota.

  • BlackPegasus

    Has prices been announced for this thing? I know it’s based on the Lamborghini Urus.

  • pmindemann

    I was hoping this video would be an apology, not an “explanation.” (Here’s a tip: intrinsically good design doesn’t require a defense.)

  • Enter Ranting

    You can’t explain away ugly. This is a tacky, cheap-looking mess, inside and out. Audi design has left the building.

  • Yishay

    Not liking The snout

  • Yishay

    I’m sure they are proud of the front end and the grill but that’s the part that cheapens it the most. It looks unrefined and unsophisticated.

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