Genesis Essentia Concept Says Hello To Koreans At The Busan Motor Show

The stunning Genesis Essentia Concept is on a world tour, and it has just touched home soil.

Presented in front of the audience at the 2018 Busan Motor Show in South Korea, this is the study’s fourth official stop, after the 2018 New York Auto Show debut this spring.

It then attended the CR Fashion Book Cannes Party in France, and a couple of weeks ago, it wowed visitors at the Concorso d’Eleganza Villa d’Este on the shores of Lake Como in Italy.

“Genesis is delighted to finally introduce the Essentia Concept to the Korean community, at the Busan International Motor Show”, commented the brand’s executive VP, Manfred Fitzgerald. “Essentia is the ultimate embodiment of the inspirational and emotional culture we are striving to build, as a lifestyle brand, and we look forward to shaping it together with the Korean people, as this place will always be the origin and cornerstone of Genesis.”

Also Read: Genesis Boss Is Pushing For A Production Version Of The Essentia Concept

Said to bring “sports car-level performance to the realm of electric luxury coupes”, the Genesis Essentia Concept has a lightweight construction with a carbon fiber monocoque and “a multi-motor electric powertrain. Full specs still haven’t been released, but the Hyundai-owned brand says that the 0-100km/h (0-62mph) sprint takes just 3.0 seconds.

Moreover, possible Easter eggs from its official presentation back in March hinted at a potential top speed of 269km/h (167mph), while its driving range between charges could be up to 373km (232mi).

Besides the impressive show car, Genesis also brought the G90 Special Edition flagship, baptized ‘The Ruler’, to the South Korean motoring event. The sedan officially debuted during the 90th Academy Awards in February, and is joined on the showroom floor by the G70, G80, G80 Sport, G90 and G90L.

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  • Tumbi Mtika

    Please make this, Genesis.

  • I’D LIKE TO SEE THIS IN A DIFFERENT COLOR. SAW IT IN PERSON AND IT WASN’T VERY PHOTOGENIC.

    • donald seymour

      Really? Wow.

  • SteersUright

    Hyundai has long needed a proper halo. Something akin to their own NSX, Ford GT, Supra, LC500, GTR… A shockingly capable sports car that would build enthusiasm and confidence around their engineering capabilities.

  • Carmelo Van Cabboi

    Looks like the concept Alfa Romeo 2etto designed by Pininfarina

  • lagunas3ca

    Was it built with a 3D printer ffs.

  • bd0007

    Hyundai corporate needs to approve the request (from Genesis management) to greenlight the production version of the Essentia.

    Also, crucial to keep it around an $80k-100k price-point (none of this $160k to $375k pricing like what Acura and Lexus did for the NSX and LFA).

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