Mahindra’s Jeep-Like Roxor Spotted On The Way To Dealers

Mahindra isn’t very well known in the United States but that didn’t stop the company from unveiling the new Roxor earlier this year.

Drawing inspiration from early Jeeps, the Roxor is billed as a simple and rugged off-roader that features a boxed steel frame and a traditional steel body. While it won’t be winning any beauty contests, a handful of Roxors were recently spotted by Carscoops reader Brett Borgard.

The Jeep-inspired styling is clearly visible but the model has been equipped with a number of safety features that early Jeep drivers will surely miss. Key among them are a roll cage and front disc brakes.

Power is provided by a 2.5-liter four-cylinder diesel engine which produces 62 hp (46 kW / 62 PS) and 144 lb-ft (195 Nm) of torque. That’s not very much but, since the Roxor isn’t road-legal, it doesn’t need to be very powerful.

Speaking of less than modern specifications, the Roxor is offered exclusively with a five-speed manual transmission. This enables the SUV to hit a top speed of just 45 mph (72 km/h). On the bright side, the model averages between 32 and 34 mpg.

The Roxor can also tow up to 3,490 lbs (1,583 kg) but this has a significant downside as Mahindra says the top towing speed is 15 mph (24.1 km/h).

The Roxor will be built in Auburn Hills, Michigan and each model comes equipped with four-wheel drive and a Dana T-18 transfer case.

Pricing starts at $14,999 and climbs to $18,899 for the Roxor LE. That’s a bit pricey, considering a Jeep Wrangler starts at $27,495, but the Roxor is intended to compete with models such as the Polaris General which is priced from $16,299.

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  • robotlogic

    Why wouldn’t I just go buy a used Jeep Wrangler for the same price instead of this non-street legal, under powered golfcart made to look like a jeep?

    • Status

      Because this doesn’t bluetooth, a touch screen, power windows, power locks, airbags, stability control, Carplay, or any of the other sissifying coddling comforts the off-road community has been complaining about for decades.

      They’ve wanted a real Jeep. Mahindra made one, but they don’t even want to admit that this was want they wanted all along.

      • robotlogic

        I can see the value of a smaller footprint 4×4 for 4-wheeling in the boonies. But you will still need to use your big jeep to tow your “off-road” jeep to the trail head since the Roxor is not street legal.

      • Matt

        Have you seen the Mahindra?! It’s hardly a ‘real Jeep’. It looks like someone’s backyard project.

        • Status

          Then you’ve not seen a Willys.

  • Nick099

    It’s a reproduction of a WWII Willys jeep.

    • Harlan McCartney

      It is not a reproduction, Mahindra was a licensed Jeep manufacture. They never stopped making them.

  • Bash

    Cute, would love to have one, I think its a great beach car. or a buggy. i like it

  • steve

    That’s a lot of money for a very basic, unfinished looking vehicle!

  • Evo45

    I don’t know how this is not road legal when it looks perfectly fine to drive on the roads. There’s something I can’t see I guess.

    • Matt

      Because it doesn’t conform to any safety standards.

  • lagunas3ca

    I hope every single one catches fire and burns to the ground.

    • Status

      And why is that?

      • lagunas3ca

        Fraud

        • Status

          Unpack that a bit, please.

          • lagunas3ca

            Link to article is waiting to be approved. Look up Forbes’ article, “Why Mahindra’s Pick Up Truck Foray in the US Failed” (fraud, misrepresentation and conspiracy). Nothing but cheap Indian trash dragging the livelihood of US auto dealers through the dirt.

          • Status

            Thank you.

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