India’s Mahindra Launches New U.S. Factory In Detroit, Production Starts In 2018

Indian car maker Mahindra has officially opened its new North American HQ and manufacturing facility in Auburn Hills, the first new OEM plant in the Detroit area in 25 years.

The new factory will be used to produce Mahindra’s upcoming new SUV, called the Roxor. The Indian company will reveal the new model towards the end of the year. The brand is known for rugged SUVs such as the Willys Jeep-esque Thar seen in the video below.

Mahindra expects its new US factory to churn out 12,000 Roxor SUVs per year. The car maker was recently announced as one of the five manufacturers selected by USPS (United States Postal Service) to produce prototype delivery trucks for testing and evaluation as well.

According to reports from the Indian press, the new Roxor will be based on a modified platform of the Thar model, an off-roader that looks a lot like the classic Jeep Wrangler, and will be powered by Ssangyong’s 1.6-liter engine as used in the Tivoli small SUV.

The company didn’t give a timetable for when they will start selling passenger cars in the U.S. but Anand Mahindra, executive chairman of Mahindra Group said that their options include the introduction of the Ssangyong brand to the US public first.

“We have stated on record that amongst the options open to us are to come in with SsangYong Motors, which is our Korean subsidiary,” said Mahindra to AutoNews. “As you know it’s the third Korean auto company that Americans don’t know about.”

“So that could be a very logical step for us to introduce that brand here but that’s a decision that will be taken by the SsangYong Motors board”, he added.

The new manufacturing facilities are part of a $230 million investment that also includes a new warehouse, a logistics operation in Pontiac and an existing prototype operation in Troy. By 2020, Mahindra expects to have created 650 jobs and add another $600 million in local investment.

“This is an exciting day for Mahindra, our terrific employees and Detroit. I couldn’t be prouder to be here to help open this new facility today,” said Anand Mahindra. “This building opening represents our company’s growing presence in North America and locally in the Metro Detroit area where we have tripled our workforce during the past 18 months. We are committed to growing the Mahindra brand in North America and Michigan.”

PHOTO

Video

  • Blinka Bot

    Good call

  • Dennis Scipio

    They’re gonna have try very hard in order to appeal to American consumers.

2020 Range Rover Evoque: Can It Trump The Audi Q3 And Volvo XC40?

Premium compact SUVs have a familiar-looking, yet brand new challenger to the throne: the second-gen Evoque.

1967 Honda S800 Is The S2000’s Grandfather, Revs To 10,000 RPM

You could buy this mint S800 for about the cost of a new Ford Fiesta in the UK.

New Red Bull Racing Signing Pierre Gasly Finds 2019 Car A Tough Nut To Crack

RBR team boss Christian Horner says Gasly must refine his driving style to get the best out of his ride.

You Know You Want This 10K-Mile 1994 Supra Turbo – But Can You Afford It?

This twin-turbo Supra seems to be in all original, and pretty fine, condition, but it has a six-figure price tag.

Modern Take On Iconic Mercedes-Benz CLK GTR Looks Absolutely Spot-On

If the Mercedes-Benz CLK GTR and AMG One had a baby, it could look like this.

Aston Martin Vantage V12 Zagato Is Back, Gains Gorgeous Speedster Variant

Only 38 units of the resurrected Vantage V12 Zagato will be made: 19 Coupés and 19 Speedsters.

This Mercedes Driver In New Jersey Parked On Top Of A Toyota

According to the Maywood Police Department, the Merc driver pressed the gas pedal instead of the brake.

Strange Rover: Honda Element Owner Loves British Luxury SUV’s… Badges

This boxy Honda SUV gets some original logos, funny-looking dual exhausts – and that’s all.

Today’s AI Quiz: Do Robot Dogs Dream Of Hauling Box Trucks?

Apparently, Boston Dynamics’ SpotMini robots are looking to steal jobs from sled dogs too.

Dodge Challenger Gets Acquainted With The Liberty Walk Ethos

Wide body kits are Liberty Walk’s specialty, and this one seems to suit the Challenged just fine.