Mahindra’s American-Made Roxor Is A UTV In Jeep’s Clothing

See this SUV? Looks like a Jeep, right? Well it isn’t. But it sort of is.

What you’re looking at is actually the Roxor, a (sorta) new off-roader that Mahindra will manufacture in the US for the US market.

Never heard of Mahindra? It’s one of the largest automakers in India, and the biggest manufacturer of tractors in the world. It started out building Willys Jeep CJ3s back in the 1950s under license from its American manufacturer, and never really stopped making them. It just kept improving them.

Today its modern Jeep is called the Thar, and that’s what serves as the basis for the Roxor you see here. Only now it’s been redeveloped for the US market where its progenitor got its start.

Oh, and one other thing: it’s not for use on the road. It’s designated in the same class as side-by-side utility vehicles like those made by Polaris or BRP Can-Am – or Mahindra’s own Retriever. That means that you might get away with driving it on public streets in some states, but certainly not on interstate highways. (It can only go 45 miles per hour, after all.)

The vehicle weighs about 3,000 pounds and stretches all of 148 inches long – much smaller, in short, than a modern Jeep Wrangler, even in two-door guise. Power comes from a 2.5-liter four-cylinder turbo diesel, rated at just 62 horsepower and 144 lb-ft of torque. It’s mate to a five-speed manual with four-wheel drive and a two-speed transfer gearcase.

It has disc brakes at the front, drums at the back, and rides on a box steel frame with leaf springs and 16-inch wheels with knobby BF Goodrich KO2 radial tires. It boasts nine inches of ground clearance, and will tow up to 3,490 pounds.

Mahindra hopes the Roxor will forge a new category within the UTV class in the United States. To that end, it’s manufacturing the vehicle at its new plant in Auburn Hills – the same Michigan town where Jeep’s parent company Fiat Chrysler is based.

Interested? Pricing starts at $15,499. That’s about half of what you’d have to pay for a new Jeep Wrangler, but then you can actually drive a Wrangler on the highway and whatnot.

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  • Dr Strangefinger

    62 hp and 3000 lbs…. wow, makes my ~ 50 hp / 250 lbs KTM seem like Godzilla in comparison. That said, it’s still kinda cool.

  • Six Thousand Times

    This or a decent old CJ-3 or 5?

    • You need a lot of money for decent CJs.

      • Six Thousand Times

        Yes but they’d be road-legal everywhere. And it should appreciate. The Mahindra I could bash around without care.

        • I totally agree. While the idea seems good. Just saved your money to get a proper Jeep instead.

  • I can see the appeal of this. Cheap and cheerful Jeep descendant but idk at that price, it looks expensive to me.

    Oh Trump would love this because it’s designed, engineered and built in Detroit lol.

    • Liam Paul

      I could see trump telling his followers this this is the real jeep they should buy this

      • Dr Strangefinger

        If he thinks I should buy this, I will. LOL!!!

      • Lol buy this American made Jeep… which is based by Indian compay thay we sell the license of Jeep for them to produce.

        • EyalN

          i don’t think that the Unemployed people of detroit think you are funny.

  • cat

    Yes!

  • Dennis Scipio

    I hope they bring street legal vehicles soon like the Rexton (a rebadged Ssangyong).

    • They’ve been planning to enter US market in ages. But current Mahindra product is no really a high quality products.

      Bringing Ssangyong would make sense but. Ssangyong product is still under other brands so I think they need to revamped Ssangyong first before doing it.

  • DJ

    Hmm so. I wonder how hard it would be to throw an old Chrysler slant six in there ??

  • roy

    So Mahindra here is trying to sell a Jeep to the americans?

    • brn

      They did it once before.

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