Mahindra To Build First New Factory In Detroit In Over 25 Years

India’s Mahindra & Mahindra said that it’ll build a new 400,000-square-foot assembly plant near Detroit, with the car maker having scheduled a press conference in Auburn Hills, Michigan for November 20.

The new assembly facility will be the first new factory in the region in more than 25 years, with Mahindra planning to build off-road utility vehicles, according to AutoNews.

The Indian automaker has been trying to enter the U.S. market for over a decade but previous efforts were unsuccessful and even ended in a litigation back in 2012.

At the time, dealers sued Mahindra, accusing them of pocketing “more than $9.5 million, more than a $100 million worth of dealer trade secrets to utilize for their future entrance into the U.S. market, and a strong market foundation gained at the expense of the dealers’ ‘free’ promotion of Mahindra’s brand name around the U.S.”

Mahindra denied all accusations, putting the blame on its former U.S. distributor, Global Vehicles U.S.A. of Atlanta.

There’s no indication of when production in the new factory will start but all we have to do is wait until November 20 for all the details.

PHOTO GALLERY

  • Bash

    OMG……., suddenly any random average Chinese car looks way much better than……. this!!

    • OdysseyTag

      Wait till you see the rest of their range lol.

      • it because they have different demographic and needs. High center gravity and robust look (in this case boxy shape) are important for an indian market. Look how boxy their Van/Pickup/Truck/Suv are.

    • Dennis Scipio

      Most of their cars were designed for emerging markets, the brand is really striving in India.

    • Auf Wiedersehen

      Hey at least it’s not a direct rip off of someone else’s hard work stolen by some hack thieving Chinese company.

      • Bash

        Well this is an indirect rip off btw, so same thing.

  • drc

    Better get something a little better than vintage 1970’s styling to make it viable in the USA

  • Rocc E. Normyss

    Hope they’re ready to fight the UAW….

  • Carenthusiast

    For what? They sell loads in India I understand but….. elsewhere??

  • Obsequious Lickspittle

    Haha! Suddenly a Versa doesn’t seem so crude.

  • Karl

    My eyes!

  • Six Thousand Times
    • Obsequious Lickspittle

      Leaf springs at the front? Some heavy Indians out there.

    • smartacus

      they’d positively CLEAN UP with that truck.
      In a market full of $70-90,000 pickups.
      who else can offer a utilitarian pickup
      for the same price as a subcompact?

  • EyalN

    BSA motorcycles?
    they just bought them and need a new factory

  • SO WE HAVE THAT GRUESOME LOOKING FACE TO LOOK FORWARD TO?

  • gshemant

    I actually have a soft spot for the Scorpio. Granddad owns an 09 model. On a side note, the only car in their lineup that has a chance of being successful here is the XUV500. Maby sell it for 14k. https://uploads.disquscdn.com/images/b9de848bcaba41dc7c1bb5fce05e5a5cc53e5a2a2edb22f26a48494baf52dec1.jpg

    • Yeah the XUV500 looks good, only problem is that cream interior!!!

  • Randy Terpstra

    They also own SsangYong, which offers a whole whack of SUVs (along with the Chairman). It’s quite conceivable that M&M would bring in and assemble those, as well.

    http://www.smotor.com/en/SHOWROOM/actyon_sports/index.html

  • smartacus

    UAW will eat their lunch if they build a factory in Detroit.
    Just buy Paul Elio’s factory and build it in Shreveport.

  • Benjamin B.

    Why Detroit??? Would’ve assumed Mexico. This company is pandering to Donald Trump n

  • PB

    Well, this should end well.

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