VW Exec Says T-Roc Cabrio Doesn’t Make Any Sense, But They’ll Still Make It

Volkswagen took everyone by surprise earlier this year when they announced a convertible version of the T-Roc SUV.

The open top model is due in 2020, with a few revisions over its fixed roof sibling, which will make it a bit heavier.

VW was criticized for this decision, as convertible crossovers haven’t been a hit with buyers. Heck, even execs within the car firm admit that the T-Roc Cabriolet doesn’t make much sense.

One of them is the brand’s sales chief, Jurgen Stackmann, who spoke briefly to Autocar on the topic.

“It’s a car we all wanted to make. There isn’t a huge market for it – that sort of car is only popular in a small number of countries – but we felt passionately we should do it”, said Stackmann.

Also Read: VW T-Roc R Looks Like A 305 HP Sleeper In Latest Spy Photos

Volkswagen will start manufacturing the T-Roc Cabriolet in the second half of 2020. The vehicle will be put together at its Osnabruck plant in Germany, where the firm used to produce the Golf Cabriolet. The facility is currently in charge with assembling the Volkswagen Tiguan and Porsche Cayman, and to prepare for the new convertible crossover, it will receive an €80 million (~$93 million) investment.

By the time the T-Roc Cabriolet hits production, the current fixed-roof model will be 3 years old. Thus, we wouldn’t be surprised if Volkswagen decides to give it a mid-life cycle makeover.

Until then, though, the German automaker will probably preview it with a concept at a future international auto show.

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  • Harry Nimmergut

    Of course they’ll make it. Only the Europeans know how to slice and dice niches, sell few of the resulting models and still make money.
    US manufacturers are now slicing and dicing CUVs and SUVs into ever smaller niches, with the result being higher and higher cash back offers until they have to pull the plug on models due to weak demand. Hasn’t happened a lot yet, but it’s coming. I saw $5K cash back on Equinoxes this morning and nearly passed out.

  • SteersUright

    Instead of making the baby R8 they’ve talked about for ages they green light this crap?

    • Honda NSX-R

      They’ll sell more of these T-Roc Convertibles than a baby R8.

      • botornot387

        And this will be a smaller investment then developing a baby R8, since its MQB and the heavy lifting is already done cause they already built the T-Roc. You probably won’t see anything in the arena of a baby R8 since Audi has already committed to electrification and they will probably kill the R8, and move to only producing a hyper car if it was electrified.

  • erly5

    Utterly pointless. How many Evoque convertibles do you see on the road? Exactly!

    • Ian Elstub

      Quite a few here in the UK is the answer.

    • botornot387

      Not that many, but let’s take a look at a few points as to why. The Evoque convertible is on an aged platform, it cost more than a S5 convertible with no performance to back up the pricing, its lacking in more modern tech, etc. You can bet that if this comes out it might steal Evoque customers because lots of people who like the Evoque convertible can’t afford or wont spend that much money on a mediocre product. Seriously the Evoque convertible lease program is over 1.000 a month with minimal down. You can get into a Range Rover Sport for that money. In fact the entire Evoque product line is overpriced. LR cannibalizes its own sales since the Velar and Evoque price out so similarly, and the Velar is a much better product with more space.

      • Miknik

        That is all true. But the T-Roc convertible won’t be cheap either, and the T-Roc does have an incredibly cheap feeling interior. It will compete with a Mini convertible at best, although without the name or “Chic”, if you are into that….

  • Perry F. Bruns

    Have they learned NOTHING from the Murano Cabriolet?

    • botornot387

      To be fair, that was a hideous beast built on a car platform made for soccer moms.

  • Alfa Giulia QV

    Gotta fill those niches, eh VAG? They’ve been hanging out too much with Mercedes Benz.

    Morons.

    • botornot387

      LOL… Mercedes announces GLC Cabriolet coming soon!

  • Matthew Raworth

    And then they’ll make a Skoda version, and then a seat version, could possibly be an Audi version? And they’ll all look the same, and they’ll all be as ridiculous as each other 👍

  • Auf Wiedersehen

    “It’s a car we all wanted to make. There isn’t a huge market for it – that sort of car is only popular in a small number of countries – but we felt passionately we should do it”, said Stackmann

    What a freakin’ joke. How many cars made more sense they didn’t build?

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