Potential €100 Million Cristiano Ronaldo Move To Juventus Angers Fiat Workers

Since being thrown out of the 2018 World Cup by Uruguay, Portugal and Real Madrid star Cristiano Ronaldo has been linked to a Juventus transfer in a €100 million ($117m) deal.

This, however, has caused the wrath of Fiat workers. The Italian automaker currently owns 29.18% of the Agnelli family’s businesses, which in turn own 63.77% of Juventus. So when reports surfaced that Fiat offered to pay for CR7’s €30 million annual wage, that did not sit well with the company’s employees.

According to Sport Mediaset, Fiat has even offered to take Ronaldo on as a brand ambassador, aside from paying much of what would be required for the soccer star to come to Turin.

“After Higuain, now Cristiano Ronaldo, too,” said Gerardo Giannone, a worker at Fiat’s Pomigliano D’Arco factory near Napoli told AS. “It is a disgrace. Fiat workers have not had a pay rise in 10 years. With Cristiano’s salary we could give every worker an extra €200 [a month]. We have lost 10.7% in inflation over the last decade, something that has never been recovered. And FCA spends 126 million euros per year on sponsorship, of which 26.5 million is for Juventus.”

If Juventus and Fiat do manage to swing the €100 million transfer fee, along with another €120 million in wages over four years, it will amount to a massive €220 million investment. And while it might just help the Italian giants win the UEFA Champions League, something they haven’t done since the 1995-96 season.

Nevertheless, if the deal goes through, it will understandably not sit well with the ailing Fiat workers. Especially if they also see the 1,000-square-meter, super luxurious mansion the Portuguese soccer star is claimed to have already rented in Turin.

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Photos: Cristiano Ronaldo/Facebook

  • PK

    so is ronaldo seriously going to juventus? nothing’s official yet right?

    • Matthew Daraei

      Will be introduced on Tuesday. He’d be 99 percent the Juventus player.

      • Loquacious Borborygmus

        Yes but would he be 75% of the player he used to be?

        • Matthew Daraei

          No, he is not good anymore.

  • Antonio

    Ronaldo worth every dollar they’ll pay for him. The revenue in advertising and branding will be huge. And will increase the enterprise assets.

    • bd0007

      Celebrity endorsements don’t work more often than not, esp. when it comes to endorsing products that they likely don’t use.

      Ronaldo likely will help Fiat sales as much as Tiger helped Buick sales.

      • Dude

        Yes. Spot on. It’s a waste of $$$$$.

  • Michelin

    Typical way of thinking of Union’s worker.
    Cristiano Ronaldo is an investement, not a luxury cost.
    The same people that ask gouvernment to tax Yachts and luxury cars that are main production of Italy.

    • Loquacious Borborygmus

      Ordinary people only want a salary reflective of what they earned before the crash but certain parts of industry and entertainment burn through money like there is no tomorrow.
      In first: I have no communist or socialist leanings, it would just be nice if everyone could be paid closer to their worth.

      • Headache in a suitcase


    • bd0007

      Celebrity endorsements don’t work more often than not, esp. when it comes to endorsing products that they likely don’t use.

      Ronaldo likely will help Fiat sales as much as Tiger helped Buick sales.

      How did Chevy’s huge $559 million sponsorship deal w/ ManU work out?

    • PhilLC

      only football freaks would care; brand ambassador? A joke…what will he promote? The Fiat 500 Cabrio or Fiat Panda? And he’d have as many enemies as fans and is he that great? Did Schumacher help sell even one extra Fiat Punto?

      • Michelin

        If I remember well the main sponsor of Juventus is Jeep, not FIAT…..

        • PhilLC

          once you are ‘owned’ by Fiat, they can use or abuse you for anything…

  • Jason Panamera

    I think that Ronaldo should be working as assembly line worker for one or two days per week. Fiat workers would be in heaven.

  • Nick099

    Perhaps the real question the Union boss should ask is ” why is Fiat the last multinational corporation in Italy?”

    Couldn’t be that the Socialist environment is strangling that country to death could it??

    • Headache in a suitcase

      Perhaps the REAL “real” question EVERYONE should ask is, how in the world do you justify paying anyone €30 million a year to kick a ball into a net? Pro athletes are over-paid spoiled brats.

  • ▶️ ProtectOurHeritage ◀️

    Fake news.

  • Mike Gonzalez

    if Ronaldo eventually joins the Juventus that’s when we’ll know he’s not about winning trophies anymore

  • lagunas3ca

    Pathetic. Just like soccer.

  • Dude

    Signing with a Rapp singer will not help sell more product.

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