Cadillac Dropping Its New York Headquarters To Return To Michigan

Cadillac announced plans to move its headquarters to New York City four years ago in a controversial decision which didn’t make much sense to anyone other than Cadillac President Johan de Nysschen. Now that de Nysschen is no longer in charge, the company is returning to metro Detroit.

Automotive News reports the decision was made to “further support” the brand’s plan launch of an assortment of new models over the course of the next few years. These include the CT3 / CT4, CT5, XT6 and Escalade.

GM has been tight-lipped about the decision, but it appears the brand will now move to Warren, Michigan. General Motors has a strong presence in the city as it is home to the Warren Tech Center and the Warren Transmission plant.

Despite the move, Cadillac intends to keep a presence in New York and the Cadillac House will reportedly remain open. However, the brand justified the decision by telling the publication “The move will place the Cadillac brand team closer to those responsible for the new Cadillacs, including design, engineering, purchasing and manufacturing, ensuring full integration of Cadillac’s global growth strategy.”

Roughly 110 employees work at Cadillac’s New York headquarters and it remains unclear how many will stick with the automaker once the move is complete.

Back when Cadillac announced plans to move to New York, de Nysschen said “Establishing our new global headquarters in Soho places Cadillac at the epicenter of sophisticated living. It allows our team to share experiences with premium-brand consumers and develop attitudes in common with our audience.”

Cadillac isn’t the only luxury brand to come crawling back to the Motor City as Lincoln was once was part of the Premier Automotive Group which also consisted of Aston Martin, Jaguar, Land Rover, Mercury and Volvo. The group was based out of London and had its North American headquarters in Irvine, California.

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  • ejd1984

    I knew this fiasco wouldn’t last.

    And how many millions wasted that could have gone into product development?

    • Mike anonymous

      Your right, Although the move is actually for geographical reasons (opposed to finical), long term moving back is a better financial decision for Cadillac.

      (not just due to upcoming events, but also for better management of a brand and (as you stated) better “product development”).

    • Nick099

      de Nysschen had also raised Caddy prices across the entire range. He thought Cadillac had the same brand cache as BMW and MB. That may be true one day, but nor now. The great deal about the new Cadillac…and I have owned a few…is that they are well-appointed, reliable, big horsepower, great handling with cheap service and great reliability wrapped in a package that is distinct from the cookie-cutter designs out there…all for a price less than their German counterparts.

      de Nysschen never understood that. The CTS jumped $10k under his watch while sales plummeted.
      Just a thought.

  • Mr. EP9

    Well it’s a good thing that moron Johan got fired.

  • botornot387

    I knew they would come back, but Warren? Why wouldn’t you take a page out of your own playbook and be downtown where a renaissance is taking place, especially when you moved to SOHO to be among “sophisticated living” There are certainly many historic buildings that could be used to house a historic American brand.

  • Bo Hanan

    More reversing of Yohan’s crazy ideas. Yeah, lets send Caddy to New York cause it will help their image- NOT!

  • Ed

    Here’s an infopinion to remind us of how poorly managed Cadillac has been for quite some time. How can you explain these mistakes without naming Cadillac’s – and GM’s – top leadership?!

    • Merc1

      Bingo! Outside of the Corvette, CTS V and Camaro and maybe a few others, that is the story of GM’s product development. Half-assed.


      • Ed

        Doesn’t it really make you want to ask, “What the hell do these leaders do all day?” Don’t they know that Job One is making an appealing vehicle?!?!

  • Nordschleife

    I understood his point. And let’s be honest. The XT6 and Escalade are his designs so say what you will about his move to New York he saw it as a lifestyle move. People who are not avant-garde in nature will always lambaste him for the move but I thought it was brilliant. He wasn’t on trend as far as the shift in consumer desires but going to a place where he could get the right vibe was/is essential to Cadillac. GM already has a brand that caters to the heartbeat of America….Chevrolet.

    • Ed

      NYC seems to be a place where no one actually WANTS to own a car.

      • Nordschleife

        Lol I see your point but it’s about the vibe, the style, the cultural melting pot that would influence what people thought of the vehicles, brand. It’s more than just being in a place that wants cars but is so overpopulated it’s tough to own them. It is a difference.

  • Classic Bob

    At least GM didn’t appoint someone who would have moved Cadillac to California,.. though it wouldn’t have been half as bad of a decision as New York was.

  • adbt20

    MitchGreen, what do you mean by “I saw the CT5/Escalade” ?

  • Enter Ranting

    Typical clueless GM…

  • Bullitt2605

    I called this when it was announced they were moving to NY, it’s what happens when you let an egomaniac with poor taste run a company.

  • Darnell Robeson

    Firing Johan de Nysschen was best thing anyone has ever done. What a waste of four years

  • Ed

    I see one every couple of weeks here in SoCal, and it really stands out in the crowd…in a good way!

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