Cadillac announced plans to move its headquarters to New York City four years ago in a controversial decision which didn’t make much sense to anyone other than Cadillac President Johan de Nysschen. Now that de Nysschen is no longer in charge, the company is returning to metro Detroit.
Automotive News reports the decision was made to “further support” the brand’s plan launch of an assortment of new models over the course of the next few years. These include the CT3 / CT4, CT5, XT6 and Escalade.
GM has been tight-lipped about the decision, but it appears the brand will now move to Warren, Michigan. General Motors has a strong presence in the city as it is home to the Warren Tech Center and the Warren Transmission plant.
Despite the move, Cadillac intends to keep a presence in New York and the Cadillac House will reportedly remain open. However, the brand justified the decision by telling the publication “The move will place the Cadillac brand team closer to those responsible for the new Cadillacs, including design, engineering, purchasing and manufacturing, ensuring full integration of Cadillac’s global growth strategy.”
Roughly 110 employees work at Cadillac’s New York headquarters and it remains unclear how many will stick with the automaker once the move is complete.
Back when Cadillac announced plans to move to New York, de Nysschen said “Establishing our new global headquarters in Soho places Cadillac at the epicenter of sophisticated living. It allows our team to share experiences with premium-brand consumers and develop attitudes in common with our audience.”
Cadillac isn’t the only luxury brand to come crawling back to the Motor City as Lincoln was once was part of the Premier Automotive Group which also consisted of Aston Martin, Jaguar, Land Rover, Mercury and Volvo. The group was based out of London and had its North American headquarters in Irvine, California.