Ford’s Biggest Product Push In Years Will See 80% Of Its American Lineup Refreshed By 2029

Ford is preparing one of its most aggressive product overhauls in years, and it is reorganizing itself to get there. The company plans to refresh 70 percent of its global portfolio by 2029 and, to support that effort, has created a new end-to-end internal organization that integrates its EV, digital, and design teams with its global industrial system.

According to Ford, this structure will “deliver one of the most intensive product, software, and services rollouts in Ford’s history.”

The new group, called Product Creation and Industrialization, will be led by Kumar Galhotra. Beyond the global target, Ford says 80 percent of its North American portfolio by volume will also be refreshed by 2029. That includes a next-generation F-150 and F-Series Super Duty, alongside a new mid-size pickup built on Ford’s Universal Electric Vehicle (UEV) platform.

Read: Jim Farley Promises A New Affordable Ford EV To Take On Tesla’s Model 3 And Y

Developed by a skunkworks team, the UEV platform uses unicastings to reduce weight and complexity. It also features an ultra-efficient powertrain and a fully zonal electrical architecture, supported by in-house software and advanced driver assistance systems.

More Electrified Options

As part of Ford’s product updates, nearly 90 percent of its global nameplates will offer electrified powertrains by 2030, including hybrids, extended-range EVs, and full EVs. Interestingly, Ford notes that work on its UEV platform will benefit its hybrids, too, thanks to the new high-efficiency motors developed.

“This is the culmination of years of work and progress to create the modern Ford – a talented, unified organization capable of scaling high-quality, software-defined vehicles with a choice of propulsion, distinctive digital experiences and features, and a personalized ownership experience that improves over time,” Ford chief executive Jim Farley said in the announcement.

Doug Field Exits

Ford’s sweeping internal reset comes with a notable departure at the top. The company confirmed that Doug Field, who joined five years ago to steer its push into electrified, connected, and software-defined vehicles, will leave within the next month.

Field played a central role in shaping the newly formed Product Creation and Industrialization organization, the same group tasked with streamlining development across hardware, software, and manufacturing. His exit lands at a critical moment, as Ford leans on this structure to execute its broad product overhaul and move toward an 8 percent adjusted EBIT margin by 2029.