Ford Officially Confirms 2019 Fiesta ST Line For North America

It’s no longer a secret that Ford won’t offer a successor to the Fiesta in its home market, and we also knew the subcompact would have one last hurrah in North America. Now it’s official: Ford will start making a new, limited-production series for the 2019 model year called the Fiesta ST Line.

“As the company begins to shift its focus from small cars to larger silhouettes, we were looking for a way to celebrate Fiesta and give our loyal customers something new for their last purchase,” Ford Small Car Marketing Manager Jeff Eggen explains.

As with ST Line-badged Ford models sold in Europe, the 2019 Fiesta ST Line will look like an ST performance model without packing the same punch under the hood. “The Fiesta ST Line was created for customers who want the sportier look of the Fiesta ST but don’t necessarily need the power or extra cost that comes with that vehicle,” Eggen elaborates.

Also read: Ford Didn’t Want The Fiesta Featured In A Movie That Made Over $100 Million

On the outside, the 2019 Ford Fiesta ST Line gains feature sporty fascias with honeycomb grille at the front and diffuser at the rear, black painted roof and spoiler, as well as unique 16-inch black alloy wheels. Besides these elements, other exterior tweaks include the black skullcaps, body-color side rocker moldings, dual chrome exhaust tips, and ST Line badging.

Inside, the Fiesta ST Line features charcoal black seat bolsters with red stitching and ST Line logo, leather steering wheel with red stitching, metal scuff plates, metallic pedal covers, and cloth floor mats with red stitching. The engine is the regular Fiesta’s standard 1.6-liter naturally aspirated engine rated at 120 hp and 112 lb-ft (152 Nm) of torque, mated to a five-speed manual gearbox. An automatic transmission will be available as an option.

Prices will start at $18,500 (including $875 destination charge), and all the ST Line-specific content listed above will be standard.

  • Loquacious Borborygmus

    “The Fiesta ST Line was created for customers who want the sportier look of the Fiesta ST but don’t necessarily need the power or extra cost that comes with that vehicle,” Eggen elaborates.
    Marketing BS

    • LJ

      What’s BS about that statement?

      • Loquacious Borborygmus

        We’ve got some run out body shells and some engines that we need to get rid of.

        • LJ

          You don’t think there’s a market for the ST Line?

          • Loquacious Borborygmus

            Anything sells if it is priced right. It isn’t a bad car, it’s just that marketing love to spin.

      • Doug Haner

        You can buy a ’17 or ’18 new on the lot ACTUAL FiST for that price. Why would anybody buy this?

  • Mr. EP9

    So basically all show and no go. Boring. I’m sure they’ll have no trouble convincing Focus and Fiesta owners to trade up to an EcoSport or an Edge. That’s assuming there is a lot of brand loyalty.

  • karmat

    “…and give our loyal customers something new for their last purchase”. If I was a shareholder, this statement would make me worried.

    • Mr. EP9

      Too true. That sounds like they are expecting people to leave in droves.

  • SteersUright

    In other words, a cop out.

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