Ford Didn’t Want The Fiesta Featured In A Movie That Made Over $100 Million

Automakers will go to extreme lengths to ensure their vehicles are prominently featured in popular televisions shows and movie. Their efforts can include everything from giving directors a sneak peek at future models to simply out bidding the competition.

Considering product placement is so competitive, it’s interesting to learn that Ford didn’t want one of its models to play a role in a movie that made over $100 (£77.2 / €86.2) million. This tidbit of information was recently revealed by actor and comedian Seth Rogen who recently celebrated the 10th anniversary of Pineapple Express by revealing details about the movie on Twitter.

According to Rogen, the original plan called for one of the bad guys – Matheson played by Craig Robinson – to be killed by a Ford Fiesta. However, the automaker wasn’t exactly thrilled with the idea that one of their products would be shown killing someone.

Since the Fiesta was out of the question, the car was changed to a Daewoo Lanos. While the change was relatively small, Rogen said he thinks it was for the better as the scene is “ultimately much funnier.”

It’s hard to argue with Rogen’s belief and most people probably don’t even remember the Lanos even existed. Despite the car’s brief brush with fame, the Lanos has remained as unloved as ever and hasn’t experienced anything like the growing valuations seen in models featured in the Fast and Furious franchise.

While Ford skipped on the Pineapple Express, it hasn’t shied away from product placements. A few years ago, the company partnered with Fox with to ensure models such as the Explorer and Mustang were prominently featured in the X-Files.

  • Six_Tymes

    i cant blame ford. smart on their part actually, to not want their product be shown in such a negative way.

  • Earl Scheib

    Oh, I thought Ford was just embarrassed of its Fiesta and didn’t want anyone to see it. I still kinda think that.

    • Matt

      Why would Ford be embarrassed of the one of the best-selling cars in Europe and the highly-praised ST?

  • charlotteharry57

    I agree with Ford’s decision. But it’s all moot now as the Fiesta is soon headed to the land of no more.

  • THIS STORY DOESN’T MAKE MUCH SENSE.
    UNDERSTANDABLE THAT FORD DOESN’T WANT IT’S CAR SEEN KILLING SOMEONE BUT WHAT DOES THAT HAVE TO DO WITH THE TITLE OF THIS ARTICLE?

    • Earl Scheib

      KLIKK BAIT!

  • I guess there is silver lining of everything. There is cars that are made famous because they are the baddies cars, and to be frank would anyone care in some comedy action movie that one of the main character get hit by a Fiesta that won’t showed for less than 10 minutes.

  • Infinite1

    So using Ford’s cars in movies that have illegal street racing or being chased around town trying to run each other off the road causing wrecks is better than Matheson getting run over by a Fiesta in Pineapple Express? Interesting

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