Spec Your Dream Audi e-tron With The EV’s Online Configurator

A couple of days after the Audi e-tron SUV was finally unveiled to the world, the vehicle’s online configurator, which you can access here, has been released to U.S. prospective customers.

In the United States, the e-tron SUV will be sold in Premium Plus and Prestige guises, priced from $74,800 and $81,800 respectively and can be reserved with a $1000 deposit.

However, if you want any paint other than Brilliant Black, you’ll have to pay $595 for one of the other nine exterior shades and colors, which include Antigua Blue Metallic, Catalunya Red Metallic, and Siam Beige Metallic.

Elsewhere, the e-tron comes standard with 20-inch wheels but can be specced with 21-inch 15-spoke Bi-color wheels for an extra $1500. Inside, there will be just three configurations available; Black/Rock Gray, Opaki Brown/Black/Lunar Silver and Pearl Beige/Granite Gray. Fortunately, all of them look very nice.

Elsewhere, the e-tron can be equipped with a host of optional extras. These include the $900 Cold Weather package, a $650 Towing package, $400 Rear side airbags and illuminated seat belt buckles, and a Privacy Cargo Cover for $310.

Power for the e-tron is provided by a pair of asynchronous motors that propel the vehicle to 60 mph (96 km/h) in 5.5 seconds and on to a 124 mph (200 km/h) top speed. The SUV uses a 95 kWh battery pack and is expected to have a range of approximately 250 miles (402 km). Once it hits the market, it will compete against the likes of the Mercedes-Benz EQC, Tesla Model X and Jaguar I-Pace.

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  • Mr. EP9

    “However, if you want any paint other than Brilliant Black, you’ll have to pay $595 for one of the other nine exterior shades and colors”

    Yeah, that’s exactly what I was expecting.

    • Matthew Boyd

      Yeah, but what’s $7-$9 more in monthly payment if you’re buying an already 70-80k car? People who buy Audi’s never think about how much the paint job cost, unless they’re getting an Audi Exclusive paint color and picking from the color catalog, or sending Audi a specific color they want to apply to the car when being built. Literally no Audi customer ever notices or cares how much a paint color cost, they just select the car and color they want.

      • ace_9

        Sorry, but 9$ (7 is even more ridiculous) in monthly payments means at least 6 years to pay off the non-standard paint. Paying for so long means that one cannot afford such car. And not all Audi customers are rich kids with money from parents. They care about what they are paying. And Audi is not a rolls-royce.

        • DMax

          I’m sure those 3 people insane enough to actually buy it, instead of leasing it, will care a great deal about paint’s extra cost.

  • salamOOn

    2 wheel options, one interior inlay….. very poor configurator.

  • TrevP

    Question. I thought the E-Tron was going to have those screens inside the vehicle for the mirrors. Is that because this is the U.S. model or was it just a pre production advertising technique or is the rest of the world getting them? (I do think the real mirrors look better anyways)

    • roy

      Only a few specific markets with the regulatory hurdles out of the way are getting that feature.

    • Matthew Boyd

      The U.S. will not have them, not sure about the rest of the globe.

  • Honda NSX-R


  • ▶️ ProtectOurHeritage ◀️

    No distracting crazy door gimmicks? Just as well engineered and attractive electric SUV?
    Elon’s fanboys will be getting worried.

  • Taras

    that part on the doors where the screens for the cameras would be looks terrible, like theres clearly something missing


  • Matthew Boyd

    Post what I wrote… who up there is scared? Makes no sense…nothing vulgar was in the comment either. Was just the usual letting someone know who their talking to.

  • DMax

    Maybe you don’t understand how leasing in US works, since you’re not from here. No one leases a car for 6 years, 3 years is standard. Lease payment depend on several factors that have nothing to do with car’s MSRP or it’s options. You can lease a car with less options for more $ from one dealer than a higher trim car from another dealer. Financially literate people would NEVER buy or finance luxury cars because you can’t beat the depreciation game. If you buy and sell in 3 years you’ll spend WAAAY more than if you would’ve just leased it.

  • ace_9

    Ok, you obviously know more about these types of cars. I really wouldn’t expect Audi customers to finance their cars for 5 years… I thought that these cars are bought by people who can buy them off at least after 3 years. I would certainly not buy such an expensive car, if I would have to finance it for such long…
    By saying that Audi is not RR I meant that Audi customers are not oligarchs who don’t even care about the final cost. That’s how RRs are bought, seriously rich people just specify everything they want and then they pay whatever is the price. But I would not say that’s the case for Audi. I assumed that Audi customers still need to be a little bit concerned about the cost, so they don’t just check options with little care about the price. So even the additional cost of any color besides black, might concern them. But from your comments I can see, that I don’t really have a mindset of an Audi buyer…
    Overall, I always thought that Audi buyers are so well-off that they can afford to pay the car by cash, but sometimes they choose leasing for 2 or 3 years, because they want a new car periodically and they know for sure, that they will be able to afford the payments for another car after this period, because the payments are basically not significantly high for them.
    Is the quiz about you? If yes, then I bet (C) is the right answer 😀

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