Audi Sales Plummeted 56% In Europe Last Month Due To WLTP Standards

Audi‘s European sales dropped by a massive 55.5% in September, compared to the same period last year, due to supply bottlenecks caused by the introduction of WLTP rules.

Globally, sales for the German automaker have gone down 22% last month, the hardest hit being sustained in Germany, with approximately 69.4% fewer models getting moved. Meanwhile, UK sales went down 53.6%, with France, Italy and Spain registering 52.6%, 52% and 59.4% fewer sales respectively.

The only positives were a 24.6% boost in Mexico, a 12.5% increase in China and an 0.2% increase in the United States, with Audi of America achieving its 93rd consecutive record-braking month, thanks mostly to the new Q5 crossover generating above-average demand among U.S. customers.

In China, models such as the A4 and A8 achieved double-digit gains last month, while sales of the Q3, Q5 and Q7 increased to 162,329 units since the start of the year.

“We expected challenging months and are responding actively to the situation,” stated Bram Schot, temporary Chairman of the Board of Management and board member for sales and marketing at Audi. “Week after week we once again have more engine/transmission variants in our portfolio and the feedback on our new models is very positive.”

Despite these harsh numbers for September, Audi still expects its year-end deliveries to be at roughly the same level as last year. Also worth noting is that, as of September 1st, legal conditions state that automakers in Germany can only register 10% of their prior-year volume of cars, approved according to the previous NEDC test method.

  • Jason Panamera

    WLTP happens.

  • samurai

    Audi is barely offering their car portfolio with WLTP. They just passed the time to upgrade their cars to the new standards. So it’s not like people don’t want tu buy Audis anymore, a lot of models are just not for sale or pushed back atm.

    • Jason Panamera

      VW just didn’t make WLTP tests in time that’s why some engines in their configurators are gone or are configurable but with bigger delay.

  • TheHake

    I just know that the WLTP screwed us over here by making cars more expensive.

  • Matthew Boyd

    Well, we’re going on 96 consecutive month sale increase here in the states.

  • DMax

    Man, Brits do love their Audis, with population of 1/6 of US they buy almost as many.

    But what’s crazy is the amount that sells in China. I do not follow these trends, so seeing those numbers for luxury cars is pretty mind boggling. However I’ve read somewhere that Chinese routinely buy cars worth as much as their yearly income so I guess that somewhat explains it, but even so, just crazy.

    • MarketAndChurch

      that’s why the majority of VW’s focus is on China. China will help them balance out the money the lose in compliance with EU regulations and American Tarrifs

  • ace_9

    And as usual, stupid author assumes that everyone will find out what the abbreviation means and why it should influence car sales. One would assume that they would at least pretend doing something else than just copy-paste all day, but no…

  • Hoe

    So couldn’t Audi have reacted before????

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