Lyft has just introduced a ride-hailing plan across the United States that allows users to purchase a subscription plan and enjoy the company’s services.
The All-Access Plan is priced at $299 and allows users to get 30 rides costing up to $15 each per month. If a ride exceeds $15, the user will pay the difference. Those who sign up to the All-Access Plan will for a limited time also enjoy 5 per cent off of all additional rides.
The ride-hailing giant started to experiment with different subscription plans in select U.S. cities earlier this year. Plans ranged from $199 to $450 a month as Lyft tried to determine what was the best option for the most prolific users of its service.
Lyft ultimately hopes that things like its subscription plan will encourage people to ditch their cars and use Lyft exclusively for their local transportation needs.
“The All-Access plan is a great option for passengers who are frequently using Lyft – whether that’s getting to and from work, the gym or running errands,” Lyft vice president of Design, Katie Dill told The Verge.
“This is the first step toward delivering on our goal of making car ownership optional and we’re constantly looking for more ways to provide passengers with the easiest, most convenient options possible.”
The introduction of a subscription plan isn’t the only way Lyft hopes to discourage car ownership. In September, it expanded its ‘Ditch Your Car‘ challenge where participants are encouraged to park their personal vehicles for a month in exchange for $550 in credit from Lyft.