If Porsche was listed on the stock market in a Super Premium Group alongside Bentley, Bugatti and Lamborghini, together they could be valued anywhere between 60 and 70 billion euros ($69-$81 billion), according to Porsche finance boss Lutz Meschke.
In order to get to that valuation, Porsche would need to apply the same stock metrics as Ferrari. By doing so, they could attain a market capitalization worth more than three times that of the Italian brand, worth roughly 19 billion euros ($22 billion).
“We would likely be viewed as a luxury goods manufacturer and the multiples are completely different compared with a normal premium brand,” said Meschke. “A valuation of 60 billion to 70 billion euros certainly doesn’t sound like a stretch.”
When asked whether that number could actually be as high as 100 billion euros ($115 billion), the Porsche exec said that it is conceivable, reports Automotive News Europe.
Last month, VW Group CEO Herbert Diess stated that steps had already been taken in order to pave the way for the formation of a new luxury division. Back then, Bloomberg analyst Michael Dean went as far as to estimate a potential valuation of 120 billion euros ($139 billion) for a luxury juggernaut comprised of Porsche, Lamborghini, Bentley and Bugatti.
Meschke will also point out that when Ferrari was listed separately from FCA back in 2016, the entire group benefited financially, something the VW Group should also be able to do – it is currently valued at about 69 billion euros ($80 billion).
“When Ferrari went public, it was Fiat Chrysler itself that saw a sudden surge in value,” concluded the Porsche exec, who said that he is also in the process of explaining all these potential advantages to parties within the group.