Suzuki Facing “Staggering” Demand For New Jimny

We like the new Suzuki Jimny and apparently we are not the only ones; demand for the tiny new off-roader has been reportedly staggering, leaving Suzuki with a very pleasant problem to deal with.

The new generation of the Jimny has already attracted 4,500 people to sign up as “interested” on Suzuki’s UK website according to Autocar. That’s 150 percent of the previous Jimny’s best annual volume there.

The problem however for Suzuki UK is that demand in Japan has also been “staggering”, meaning that the number of cars they can offer to customers will be limited. Suzuki UK’s boss Dale Wyatt estimates 1,100 cars in the first year, followed by 2,000 per year thereafter.

The new Suzuki Jimny remains faithful to the simplistic nature of its predecessors: a robust ladder frame chassis is still present, along with a pair of rigid axles and a low-range transfer case. This means that that the new Jimny is not going to win a handling competition anytime soon, but it will leave much more expensive SUVs trailing behind when going off road.

Customers in Europe will be offered a single engine choice, in the form of a 1.5-liter four-cylinder petrol with 100hp and 95.8lb-ft (130Nm) of torque. A manual five-speed gearbox is standard while a four-speed automatic is available in the options list.

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  • ksegg

    I can understand why. This would be a FANTASTIC daily driver.

    • FordMopar

      I would be sooo SOLD if it came here. Perfect “Jeep” for me.

      • ksegg

        Agreed. AND it’s got an MT!

      • Socarboy

        As much as I would like to see the Sammy back on American roads – fat chance for that to happen

    • Bo Hanan

      Everybody on the blog knew it would do well. How did they NOT know??

      P.S. I’ll take a green and a khaki one. Thanks!

    • Matt

      Unless your daily commute involved freeways. In which case the Jimny is severely underpowered and noisy.

      • vz_max

        Underpowered ? Do you know that driving at 100 km/h requires only about 15 hp ?

        • Matt

          And with 15hp how long does it take to reach 100km/h? Calm down I’m not knocking the Jimny, just stating that a rugged 4WD built to a low price-point isn’t going to be the best daily driver.

          • vz_max

            It sure isn’t going to be the best daily driver but I want one, I want to swap my daily 200+ hp (useless power) coupé with this little 100 hp car. Why ? Because I like keeping my cars for long, I like to take care of them and I know this Jimny is the perfect car for that. It is timeless and spare parts will still be available in 30 years…

          • Matt

            Well 30 years seems like a long time to keep a car… but the Jimny is a cool little car and I hope you can get one.

  • Liam Paul

    just 2000 cars a year?

    • ➡️ProtectOurHeritage⬅️

      Those are reasonable numbers for a niche model in the UK alone.

      • Liam Paul


  • sidewaysspin

    They could do a Nintendo and limit the numbers which will raise even more interest.

  • PhilMcGraw

    This could only spell good news for a potential North American market entry as if demand is that great overseas you can only imagine how it would be received in the truck/SUV loving market here.

    I have heard rumors that Toyota could bring this stateside, but I can also see Suzuki re-entering the U.S. market with this as their first vehicle back. Hopefully it will make its way here soon.

    • Vanishing Boy

      Not going to be possible, unfortunately.

      Simply because the Global-Spec Jimny (Jimny Sierra in JDM-land) is still a widened Kei-car. Especially most Americans still have nightmares about its predecessor, the 2nd-generation Jimny aka. the Samurai.

      To be able for the Jimny to re-enter the US (as either a Mazda [as the AZ-2], Toyota [as the Micro Cruiser], or Suzuki itself), it has to be at least the same bulk as the new Vitara CUV. Then stuff it up with all the latest in autonomous tech, bunch of airbags, hybrid-tech, no MT just CVT, extra sound isolation, a 24-in tablet on its dashboard, 50% less hp, and big heavy front/rear STEEL bumpers.

      I simply love the new Jimny! It’s the most early-’00s vehicle we could ever get brand new! But without these hurdles it would close to impossible to import this gem into the US. The North American market sucks in a way for smaller vehicles like these.

      • PhilMcGraw

        Americans having nightmares about the Samurai? I don’t know where you’ve been but around here you can’t find an old Suzuki Samurai for less than $8k. People that own them say that they love them.

        • Vanishing Boy

          If you recall the heavily negative review on Consumer Reports (aka. kill-joy car enthusiasts) back in the day. It was a PR disaster for Suzuki and it ended up as a flop.

      • EM1

        How does the SMART car sell in the US?

        • Vanishing Boy

          It all comes to engineering of its safety cell. Smart did an extensive job of frame/chassis strength over all of its engineering priorities (even reliability).

          Unfortunately, Kei-based cars from Japan does not practice the same procedures as some Ze-Germans & Le-French do.

          Just look on another Kei-based vehicle in the US, the Mitsubishi i-MiEV. Look how it resulted, it went from the cute Kei-car (i) to an abomination of a blob (i-MiEV).

          And take note, the i-MiEV and the Jimny are 4-seaters as opposed to the Smart ForTwo (all Smarts in the US are only 2-seaters).

          • EM1

            I just know that Toyota is developing a small FJ Cruiser.
            And I heard that Toyota and Suzuki exes meet to possibly bring this to the US.
            I cant find any sources or updates regarding this issue.
            I did sit in this model while in Japan and loved it. If it only had a power sunroof, steering wheel with reach along with a more power engine it would be a hit.
            I do agree if turn out to look like a “puffy” I-MIEV, than scalp the idea. Let’s hope a reasonable solution comes to light.

    • HaltestelleLuitpolthafen

      Zero chance of this coming to the US as either a Suzuki or a Toyota.

      Your rumors are just that. Rumors.

  • jason wu

    Since Toyota and Suzuki are partners, just re-badge it as a Toyota and sell it in NA.

    • Loquacious Borborygmus

      For technology, yes.
      A few people saying a Toyota version is a realistic prospect seems to be off the mark until they provide evidence.

    • Vanishing Boy

      “Micro Cruiser” sounds like a good idea!

  • charlotteharry57

    Guess those crazy Europeans could care less that this thing failed the Euro crash tests.

    • Loquacious Borborygmus

      It didn’t fail.

    • designer_dick

      It didn’t fail its EuroNCAP crash assessment any more than the Ford Mustang did. The Jimny scored three stars to the Mustang’s two.

      • europeon

        There is a difference. Mustang’s low rating is because of all the lacking active safety, pedestrian, and child features, Jimny’s is because in the case of a crash, the driver and passengers get hurt.

        • HaltestelleLuitpolthafen

          Shhhh, get your facts out of here.

      • ErnieB

        But mustangs only kill innocent bystanders at cars and coffee events though:)

    • Greg Richards

      True the car is a death trap in my opinion. I wouldn’t drive one.

    • jfalckt

      Weren’t we all waiting for someone to drop this revelation.

  • Matt

    The Swift is much smaller than the Golf or Civic, they can’t be compared really.

  • FordMopar

    No kidding. This is what a new Jeep Wrangler should’ve been!!! Basic and small enough! Not near full size for 28 to 56 grand with many different versions!!! Ughh…

    • Matt

      You realise that Jeep spends millions in research involving current and ‘prospective’ Wrangler owners in what a new model should be in terms of size, ability etc.

      Same with any carmaker. It is completely certain that if they shrunk the current Wrangler and offered it with less equipment, it would be a commercial failure in the US.

      • Mill0048

        Agreed, maybe the Renegade instead.

      • FordMopar

        Oh yea, I agree. Just wish that Jeep stayed true to size and etc since 1970s like the 911. Jeep should’ve called the Wrangler as Grand Wrangler when they went bigger. Have two versions. Ah well. Wishful thinking….


    Loooove it!!

  • Simplicity wins the day evertime!


    This sounds great but with 100hp it is a inner city vehicle. No one who lives in the country who would actually use this be able to drive to the city as 70mph this thing is close to tapping out Suzuki barely has a motorcycle with this amount of hp. I would love this with a 2L diesel 5 speed. Although now a days to get a 2L diesel you have to have a heavy midsize truck or full size with a 3L.

    With out more power this would not work here in the us where we average 40 mile round trip commutes for work. No matter the sacrifice not being able to drive 75mph on a hwy comfortable and able to hear a conversation is not going to sell well.

  • Autoexperte

    i like it!

  • EM1


    • HaltestelleLuitpolthafen

      There isn’t a source.

      This thing would cost a fortune to federalize.

      • EM1

        Didn’t ask you.

  • Now hopefully they can maintained stable sales, since this car is still has that new effect.

  • Héctor Fernández L’Hoeste

    This thing NEEDS to come to the US. I’d dump my Crosstrek in a second to get one of these. Suzuki should seriously contemplate a return to the US with the Jimny.

    • EM1

      I agree.

  • Six_Tymes

    most of us saw that coming when the very first sketches were released. that and the previous model did so well, it was obvious this would be a follow up hit also. shame it does not fair well in crash tests.

  • TheHake

    Good for them. They are the only ones with the guts to build this.

  • Greg Richards

    No thank you I don’t want to drive this if it only has a three star euroncap safety rating.

    • jfalckt

      If someone asked you to put your hand in a fire you would, please drive it.

    • Marty

      That probably just means it has the same safety as a five year old five star car. 🙂

      • Six_Tymes

        thats not saying much

  • jfalckt

    Where is the old d*ck for brains that brings up the crash test comment every time?

  • HaltestelleLuitpolthafen

    Suzuki failed here because their vehicles weren’t competitive, then they started rebadging those terrible Daewoos and absolutely killed what reputation they had left.

    • EM1

      Correct. GM came up with that idea which was totally stupid.

  • klowik

    people can buy the Subaru XV instead. it’s a much better car..why this underpowered Jimmy ??

  • RoseFlorida

    I want it for hunting, instead of the four wheel ATV side by sides available.

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