Three heavily customized VW Jettas will be on display during this year’s SEMA Show in Las Vegas, with visitors encouraged to check them out between October 30th and November 2nd.

“Straight from the factory, the seventh-generation Jetta’s bold new design grabs people’s attention,” stated VW sales & marketing exec, Robert Gal. “The fact that this group of top tuners and customizers chose it as a canvas for their offerings and creativity is further testament to its appeal.”

Jetta S by Jamie Orr

V-Dub enthusiast Jamie Orr has taken a six-speed manual Jetta S and lowered it on KW Clubsport coil-overs, which feature remote reservoirs and three-way adjustable damping. He then added a set of 20-inch Work Emotion T5R 2P wheels wrapped in Delinte DS8 tires, ECS Tuning brake rotors with Brembo six-piston calipers up front, and Golf R calipers at the rear.

Further mods include the ECS Tuning 3D-printed prototype body kit, a high-rise rear spoiler, Black Forest Industries color-matched shift knob and boot, and Recaro A8 seats (reupholstered in houndstooth style material).

“I’ve been a longtime fan of the Volkswagen Jetta, and have owned many, from the first generation onward,” said Orr. “This latest iteration has some really interesting and exciting design elements, which I was thrilled to try to highlight through this project.”

H&R Special Springs Jetta R-Line

This Jetta R-Line has been lowered thanks to H&R’s Street Performance coil overs and Trak+ wheel spacers, while its 19 x 8.5-inch Rotiform BUC wheels have been wrapped in Pirelli P Zero rubber, working alongside the upgraded brake calipers.

Also present is the Air Design USA body kit, which includes a high-rise rear spoiler and Sticky Jewel graphics. Other mods include custom floor mats, a MuddyBuddy trunk liner, rear bumper protection and pop-in sunshades.

Air Design USA Jetta SEL

This particular Jetta was inspired by Jetta/Golf accessories from the 1980s and 90s, boasting retro 19-inch TSW Hockenheim S wheels, an Air Design USA body kit with a rear lip spoiler, vintage tri-color graphics, and a roof-mounted bicycle. Meanwhile, its lowered stance comes courtesy of its EIBACH progressive rate lowering springs, which are joined by performance brake calipers.

Inside, you’ll find two-tone custom cognac and black seating surfaces with matching door panels and steering wheel, plus a full suite of VW comfort and protection accessories, similar to those on the H&R Special Springs Jetta.

“Air Design’s first styling kits were developed for the Jetta Mark 2 and Jetta Mark 3 and have been part of the Volkswagen Euro-tuning cult, with a legion of dedicated fans throughout the world,” stated Air Design exec Mariana Lopez. “When the Jetta A7 arrived this year, we knew we had to make sure we developed a sporty styling package to be available for our customers.”