Jeep Brilliantly Trolls Kia Over The Sorento’s Off-Road Adventure In Moab

When Kia introduced the 2019 Sorento at the Los Angeles Auto Show last year, the company bragged about how the model was able to complete the Hell’s Revenge trail in Moab, Utah.

At the time, the company said the crossover was able to finish the “six-and-a-half mile rock-crawling trek including the ultimate obstacle known as Hell’s Gate.” Jeep’s not having any of it, especially now that the company offers a Wrangler Moab special edition.

While most companies would simply send out a snarky tweet, Jeep pulled out all the stops and created a nearly minute long video that relentlessly mocks Kia and the Sorento. Dubbed “Halloween at Moab,” the clip features two hamsters which are an obvious reference to the popular Kia Soul commercials.

In the video, the hamsters receive an invite to a party at Hell’s Revenge in Moab. One seriously wants to go, but the other takes a look at his Sorento and has serious doubts.

The video then cuts to a dream sequence where the Sorento-owning hamster imagines all the modifications that will be necessary to enable the model to make it to the party. This includes installing off-road tires and skid plates as well as disconnecting the sway bars.

The other hamster eventually shakes him out of his dream and suggests they take the Jeep Grand Cherokee Trailhawk instead. Thanks to the Grand Cherokee, the hamsters don’t have any problems making it to the party disguised as raccoons.

The clip brilliantly rips on Kia’s video and ends with a tagline that says “Jeep Grand Cherokee Trailhawk. No modifications required.” This is a pointed reference to the Kia video where the Sorento required all the aforementioned changes to make the trip.  Even the clip’s disclaimer mocks Kia by saying “no rodents were harmed in the making of this video.”

The 2019 Grand Cherokee Trailhawk starts at $44,045 and comes equipped with an assortment of off-road goodies including skid plates, tow hooks and 18-inch aluminum wheels with all-terrain tires. The model also has an electronic limited-slip rear differential, an air suspension and a Quadra-Trac II four-wheel drive system.

H/T to Car and Driver


  • salamOOn

    yeah…. so jeep can handle some terrain that kia cant… cool, yeah.
    unless it break down on the way there….

    • SpongeBob99Swell


  • SpongeBob99Swell
    • SgtBeavis

      I’m a Jeep owner and I’m not even mad at this post. Hell, I’m up-voting it.

  • no25

    that was more annoying than brilliant.


  • MarketAndChurch

    someone looks worried about Kia’s upcoming Telluride. You never see Jeep respond to anyone in this manner.

  • Lemuel Taylor

    You know Kia is on to something when they have Jeep running scared. Bring on the Telluride!!!

    • Bash

      Exactly what I was thinking, the telluride will do that things that the commander never did to jeep, am I right or what? lol

    • SpongeBob99Swell

      From what I’ve seen about the Telluride (also the design), I am really looking forward to it!

      We’ll know more once the 2019 NAIAS debut for it shows up next January however.

  • Carlos Gamarra

    y’all really out here defending KIA, what even…

    • EL CHAPO

      i mean, look at jeep and their reliability. i bet you drive an american car.

      • Enter Ranting

        What do you drive, El Chapo? A Mexican car?

        • EL CHAPO

          Better than a piece of Junk called MAGA which is a lie. LMFAO

        • EL CHAPO

          LOL funny, every american junk doesn’t last for 10 years.

      • Carlos Gamarra

        as a friend of mine said, “You know you’ve reached a low point in life when the car you drive is a Kia”.

        • EL CHAPO

          Your friend drives an american junk. Only a patriot fool would say that.

  • charlotteharry57

    Well, I seriously doubt the Telluride will be a rock crawler. BUT that Grand Cherokee sure does look OLD! When’s the last time it had a FULL redo? 10,15,20 years ago?

  • pcurve

    This is really petty. It’s ok to do a humorous jab but this is just poor taste.

  • Galaxium

    I thought this was pretty funny tbh

  • Hot Twink

    I thought Jeep was better than this. If Jeep wants to play the capability game, then…

    …where did Jeep get its four-corner air suspension? Mercedes-Benz. Jeep relied on engineers from Stuttgart to help design the Grand Cherokee’s suspension system.

    Hell, most of today’s Jeeps aren’t true Jeeps anymore. They are based on front-wheel drive Fiat car-platforms.

    • Teflon Don Colombo✓ᵛᵉʳᶦᶠᶦᵉᵈ

      Wasn’t Jeep used to be a registered trademark of Daimler Chrysler? Speaks of the reason why Stuttgart may had to help.

  • JGP…..

    Jeep uses a “trailhawk “. Not their base model the base wouldn’t be able to make it. Kia should make a Sorento “Moab” edition. It would still be cheaper and apparently better. Watch out FCA.

  • Paul

    Nice to see Kia stepping up to keep Jeep on their toes.

  • BlackPegasus

    I didn’t know the average Jeep buyer even considers a Kia when Cross shopping. Why did Jeep feel this ad was necessary? Scared much?

  • Ronald Roman

    How many SUV owners took theirs off-road? Just curious. My wife drives a SUV, we NEVER took it off-road in almost 5 years. It is like the 0 to 60 time. Who cares? Most people commute at rush hour. When are you going to show your torque? At 3 AM, coming from a bar, at the traffic light, racing the car next to you ( with an undercover cop in it)?

    • Stephen G

      Moab is a playground for the rich (or frivolous). Most vehicles that attend are modified. Video is nonsensical and only appeals to the ridiculous. They don’t mention that the Jeep GC Trailhawk is a highly modified version of a GC Laredo or the cost difference.

    • Galaxium

      The vast majority of SUVs will never go off tarmac.

      Reminds me of a video where a comparison was made between the latest Range Rover and G-wagon, testing offroad capabilities. Being realistic, those things will spend most of their time on driveways.


    Only dumb americans buy Jeep. I would lease an explorer or buy an highlander over this overrated junk.

  • Seats & a steering wheel

    One of THE most unreliable brands in the world mocking one of the most reliable brands in the world. The irony is hilarious!

    • TheToadPrince..~~ToadSquad

      at least it gets the job done.

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