At the time, the company said the crossover was able to finish the “six-and-a-half mile rock-crawling trek including the ultimate obstacle known as Hell’s Gate.” Jeep’s not having any of it, especially now that the company offers a Wrangler Moab special edition.
While most companies would simply send out a snarky tweet, Jeep pulled out all the stops and created a nearly minute long video that relentlessly mocks Kia and the Sorento. Dubbed “Halloween at Moab,” the clip features two hamsters which are an obvious reference to the popular Kia Soul commercials.
In the video, the hamsters receive an invite to a party at Hell’s Revenge in Moab. One seriously wants to go, but the other takes a look at his Sorento and has serious doubts.
The video then cuts to a dream sequence where the Sorento-owning hamster imagines all the modifications that will be necessary to enable the model to make it to the party. This includes installing off-road tires and skid plates as well as disconnecting the sway bars.
The other hamster eventually shakes him out of his dream and suggests they take the Jeep Grand Cherokee Trailhawk instead. Thanks to the Grand Cherokee, the hamsters don’t have any problems making it to the party disguised as raccoons.
The clip brilliantly rips on Kia’s video and ends with a tagline that says “Jeep Grand Cherokee Trailhawk. No modifications required.” This is a pointed reference to the Kia video where the Sorento required all the aforementioned changes to make the trip. Even the clip’s disclaimer mocks Kia by saying “no rodents were harmed in the making of this video.”
The 2019 Grand Cherokee Trailhawk starts at $44,045 and comes equipped with an assortment of off-road goodies including skid plates, tow hooks and 18-inch aluminum wheels with all-terrain tires. The model also has an electronic limited-slip rear differential, an air suspension and a Quadra-Trac II four-wheel drive system.
H/T to Car and Driver