Toyota USA Delivers New Tundra To Heroic Nurse From California Fires

Toyota has just delivered a brand new Tundra to Adventist Health nurse Allyn Pierce who made headlines after driving through California’s deadly wildfires.

The story of Pierce emerged just over a week ago when The New York Times reported that he risked his own life to speed through the fire to get to a hospital and care for his patients. While Pierce was able to speed through the fires without injury, his Tundra sustained some damage.

In fact, images which Pierce shared on Instagram revealed that much of his modified Tundra was singed and a number of plastic parts, such the wing mirrors and the front bumper, started to melt.

Not long after Pierce shared his story to the world, Toyota USA reached out to him on Instagram, promising to deliver a brand new Tundra as a way to say thanks for his bravery.

Just a week later, the Japanese manufacturer fulfilled its promise and handed the keys over to Pierce. His new Tundra may lack the aftermarket components of his former ride, but it is the desirable TRD Pro variant. Those looking to buy one of these directly from Toyota will have to part ways with at least $51,275.

As generous as Toyota’s gesture of goodwill is, it’s hard to deny that it’s also doubled as an extremely successful PR move. As a matter of fact, the automaker’s original Instagram promising Pierce a new Tundra had been liked more than 79,000 times at the time of writing.

  • annon

    PR move or not, still a good gesture

  • badcyclist

    I hope that his original truck ends up in a museum somewhere. Wow. That taillight looks like the melting Nazi in Raiders of the Lost Ark.

    Toyota didn’t have to do anything at all to get good press out of how it truck held up under horrific conditions. So good for them that they stepped up and made a real contribution, and not just a symbolic hat-tip.

  • john1168

    NICE!

  • schnittz

    just an advertising stunt!

    • David Russell

      And tacky with it.

  • Bash

    I would think it would look better in bronze.

  • SteersUright

    PR or not, classy move by Toyota.

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