GM Wants To Secure ‘Zora’ Moniker In The USA… Again

General Motors has filed a trademark application with the United States Patent and Trademark Office (USPTO) to secure the ‘Zora’ nameplate.

Filed on December 12, 2018, and discovered by TheDrive, the application refers to “motor land vehicles, namely, automobiles”, and could be used on the upcoming Chevrolet Corvette.

The ‘Zora’ name is believed to be tied to Zora Arkus-Duntov, former chief engineer of the original Corvette. He was the man responsible for bringing the supercar to life, and an avid supporter of a mid-engine Corvette. Arkus-Duntov even created a mid-engine Corvette prototype in 1964, called the XP-819, but for whatever reasons, it wasn’t approved for production.

Also Read: 2020 Corvette C8: This Is What It’ll Look Like, And What Else To Expect

While it would make sense to name the new Corvette after the late chief engineer, it’s also possible that General Motors simply wants to make sure that nobody else tries to use it.

This isn’t the first time that GM has filed a trademark for the ‘Zora’ moniker, as they previously wanted to secure it in mid-2014. Back then, they issued claims with about two-dozen intellectual property offices, such as the European Union, United Kingdom, China, Japan, South Korea, Australia and, of course, the USPTO.

In the meantime, Chevy is putting the final touches on the new Corvette. The car is expected to debut this summer at a standalone event, after its unveiling was reportedly delayed by some six months due to issues with the alleged 48V electrical system.

According to the latest reports, it appears that the upcoming Corvette C8 could start at around $70,000, while the higher-performance versions, which are thought to arrive in 2-3 years, will easily exceed the $100,000 mark.


more photos...

Photo credits CarPix and S. Baldauf/SB-Medien for

  • john1168

    Do these naming patents expire after a certain amount of time? I wonder if, because of the electrical issue delay, the patent on the name was about to expire before actual production so they had to refile the patent?

    • J. P.

      If I remember correctly, patents expire after three years then after that they have to register it again

    • Bo Hanan

      A design patent expires 14 years from the date the patent was issued.
      Note that GM also secured the name in several countries (i.e. markets).

  • MatTa Ddor

    i don’t wanna be misunderstood,But still rip off (design) of 360

    • MatTa Ddor


Florida Man Arrested For Going 100MPH Tells Cops “The Car Is A Ferrari And It Goes Fast”

29-year-old Gabriel Molina allegedly accelerated to 100 mph trying to evade the police.

One M3 To Rule Them All: Meet The Exquisite E30 Sport Evolution

The M3 Sport Evolution features a 2.5-liter inline-four with “just” 235 hp, but it looks and handles superbly .

Audi E-Tron Gets Charged By Captain Marvel In ‘Avengers: Endgame’ Spot

Audi’s MCU-themed digital short features Brie Larson’s Captain Marvel and the e-tron.

Ford Recalls 327,000 F-Series Trucks Over Fire Risk – Again

These F-Series models were first recalled in late 2018 over engine block heater cable issues.

Toyota La Coupe Prototype Is Real And Really Weird (Official Update)

Remember those patents we showed you? Here’s the Toyota La Coupe in the flesh.

2019 New York Auto Show: A-to-Z Guide To All The New Car Debuts (Day 2)

Want to know about every new car launching at the 2019 New York Auto Show? Read on.

Rivian To Launch Six Models By 2025, Will Build EVs For Others Including Amazon

Rivian has big plans for the future, but the company won’t offer a sedan.

Police Arrest 16 People After 100 Car2Go Mercedes And Smarts Stolen In Chicago

Police in Chicago have managed to recover most of the stolen Car2Go vehicles.

Lincoln MKZ Successor Could Go Rear-Wheel Drive And Feature A Familiar Name

A new report suggests the Lincoln MKZ successor could be called the Zephyr when it arrives in 2020.

VW EVs Will Have Batteries Designed To “Last As Long As The Cars”

Volkswagen’s battery packs will have a minimum capacity of 70 percent for eight years or 99,419 miles.