Volvo Wants You To Skip Super Bowl And Stare At Its Mobile App For A Chance To Win An S60

Automakers spend millions of dollars on Super Bowl commercials every year as it’s one of the most watched events on television.

While a handful of companies have already announced plans to air a commercial this year, Volvo is taking a different approach by asking fans not to watch the big game. That’s a pretty big ask considering last year’s Super Bowl was viewed by approximately 103.4 million people.

Some people will probably balk at the idea, but Volvo is providing a pretty nice incentive – a new S60 sedan. As part of The Longest Drive campaign, fans can visit a special website – on an eligible mobile device – and watch footage of the car. The three people who manage to watch the footage for the longest time period will win a Care by Volvo subscription to the S60.

The challenge kicks off at 6:00 PM ET on February 3rd and fans can enter the contest multiple times throughout the game. However, each ‘test drive’ will end when the game detects a player looks away from the screen.

The idea is a bit unusual, but Volvo USA’s Vice President of Marketing said “We feel that this approach is better than just running a television commercial” as “it brings more excitement and engagement to our fans.” Bob Jacobs went on to say the S60 “symbolizes the belief that you should follow no one and focus on what you think is best.”

The contest is open to US resident who are at least 18 years old and have a valid driver’s license. However, they will need to visit on a mobile device – such as the iPhone 8 or Samsung Galaxy Note 8 – with a front facing camera and a compatible browser. The people three people with the longest ‘test drive’ will win a two-year subscription to the 2019 S60 T6 AWD Momentum which is worth $19,800.

more photos...
  • Alberto Barrales

    I watched the Daytona 24 for 12 straight so this would be a drive in the park.

  • no25

    Or how about we play “spot the difference” on your interiors, Volvo, since y’all lack creativity to at least make them some what different?

  • Bo Hanan

    Not a very good looking interior. And the exterior is looking old.

  • Eagle By Singer

    Wasn’t planning on watching it regardless…

  • Tostik

    Who remembers the Volvo interception at the Super Bowl a few years back? XC60 sales rose 70% after it.

2021 Ford Mustang Mach-E Is A Modern Day Pony Car, For Better Or Worse

After years of hype, Ford has introduced an electric Mustang – in crossover form.

Watch Ford Mustang Mach- E Livestream Presentation At 8:50PM EST (5:50PM PST)

Join us as we live stream the unveiling of Ford’s new Mustang Mach-e electric SUV from Los Angeles.

Holographic Chrome Lamborghini Aventador SVJ Is As Bright As Times Square

This chrome-wrapped Aventador SVJ resides in New York where it will surely draw lots of attention.

African King Takes Delivery Of 19 Rolls-Royces, Reportedly Buys 120 BMWs As Well

Swaziland King Mswati III already had an impressive car collection before expanding it even more with this not-so-small fleet.

2019 LA Auto Show Preview: A-To-Z Guide To All The Debuts (Updated)

The most comprehensive list of all the world and North American premieres at the 2019 LA Auto Show.

Revised 2020 Alfa Giulia And Stelvio Debut In China With Improved Interiors (New Photos)

The 2020 Alfa Romeo Giulia and Stelvio look unchanged on the outside but feature many interior and tech upgrades.

Charging A Tesla Model 3 By Towing It With A Raptor Brings Out Some Interesting Results

Turns out you can actually save fuel by towing a Tesla Model 3 with a very thirsty truck!.

2018 Mazda6 Long-Term Test Concludes With Mostly Positive Feedback

Apart from a couple of visits to the service center, KBB had mostly good things to say about the Mazda6 .

These Are The Best-Braking Cars Ever Tested By Car and Driver

Unsurprisingly, they are all sports cars and supercars, but the rankings are not quite as one might have expected…

Inkas’ Armored Sentry Civilian Will Make Others Think You Belong In A SWAT Or SF Unit

The Sentry Civilian is powered by a 6.7-liter turbodiesel with 330 hp and offers huge levels of protection.