Koenigsegg Wants To Build Thousands Of Vehicles A Year, Rival Ferrari

Christian von Koenigsegg runs one of the industry’s leading supercar manufacturers when it comes to actual performance, but production barely exceeds a dozen vehicles a year.

The Swedish entrepreneur is not happy with being a boutique automaker anymore and wants to drastically up those numbers and turn Koenigsegg into a legitimate Ferrari rival.

Talking to Bloomberg, von Koenigsegg revealed that his company will be producing hundreds of vehicles a year by 2022, and after that, he plans to lift annual output to thousands of vehicles.

Koenigsegg recently confirmed that its working on an all-new ‘entry level’ model priced at roughly $1 million. According to reports, it could feature a 1050 hp hybrid V8 engine and will be the car to boost the firm’s annual production into the hundreds.

All current Koenigsegg models are constructed by hand at the firm’s sole production site in Angelholm, Sweden. However, production of this new model will be housed in a former Saab complex roughly three hours north in Trollhattan. Koenigsegg’s recent $320 million deal with National Electric Vehicles Sweden (NEVS) is the catalyst for these bold production plans.

The more accessible supercar will use the company’s cutting-edge ‘freevalve’ camless combustion engine that allows the car to be started on pure alcohol, making the engine CO2 neutral. If the engine technology proves itself on the road, Koenigsegg will likely introduce it to other future models as well.

Von Koenigsegg didn’t tell Bloomberg how the company will eventually build thousands of vehicles a year, but in order to achieve this ambitious targhet will clearly call for the introduction of cheaper models, possibly even one to rival the Ferrari 488 GTB, Lamborghini Huracan, and McLaren 720S.

Despite the million bucks hypercar “entry level” hypercar being cheaper than the ones currently available by Koenigsegg, it’s very hard to imagine it selling a few thousand units per year. Which is very good news for any petrolhead, as it means even more supercars to enjoy, whether it’s owning, driving or simply viewing them in videos.

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  • Eagle By Singer

    I’m all for an ‘accessible’ Koenigsegg. Although I don’t think they be able to complete with the likes of Ferraris, purely because the uneducated will hear Koenigsegg and have no clue what the hell that is, whereas Ferraris are everywhere and are bought by posers….

    Sorry, I just had to have a Ferrari rant…

    • Marty

      I think that was true in the beginning, when even car people couldn’t tell Koenigsegg from Koenig. Today Koenigsegg is probably the stronger brand. So things change, and the tentative buyers of an “entry level” Koenigsegg probably know the brand now.

  • kimbentsen

    An entry level car for $1m? Then everybody can afford one.

  • Blade t

    Good to hear Koenigsegg is gonna try to change things up..

  • Bo Hanan

    Saw one of these on I-95 in Florida and it seemed to have a force field around it that no other car could enter. Everybody just stayed back 1 car length and watched it.

  • holyworrier

    These cars are butt-ugly. Fast, sure. But amateurishly designed. Ferraris are beautiful.

    • SteersUright

      Ferraris are not beautiful. Ferraris were once beautiful, sure. Today, they are a hodgepodge of piecemeal design elements that work sometimes (488, LaFerrari), and fail miserably most of the time (all other modern Ferraris on sale today). The Regera is stunning, and every bit as beautiful as any Ferrari.

      • holyworrier

        It looks like a suppository.

  • holyworrier

    These cars are flat-out ugly.

  • SteersUright

    Love his cars, love his philosophy, his in-house approach to engine design, tech and more. Would love to see more of these on the road.

  • Steve Cohn

    If he introduces his “value” cars during a recession he could go bankrupt and lose control of his company. It has happened before.

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