Lagonda All-Terrain Concept Coming To Geneva As Brand’s First Model

Aston Martin‘s Lagonda brand will unveil an all-new concept at March’s Geneva Motor Show dubbed the All-Terrain Concept.

The vehicle’s premiere will come exactly 12 months after the launch of the Lagonda Vision Concept and according to Aston Martin, the All-Terrain Concept will be the first model put into production by the relaunched Lagonda brand. It will launch as a 2021 model.

A single teaser image of the Lagonda All-Terrain Concept has been released. The image shows the vehicle with a wide stance and a brushed chrome element that stretches from the outer edges of the headlights into the center of the car’s front fascia where a traditional grille would usually be found. The concept also uses small cameras rather than traditional wing mirrors.

While the Lagonda All-Terrain Concept will be the most important Aston Martin model present at the Geneva Motor Show, it won’t be the only one. The British car manufacturer will also display a new Vantage, DB11 AMR, and DBS Superleggera at the event.

Aston Martin is preparing a big showing in Geneva.

The Vantage is shaping up to be particularly eye-catching due to its Cosmos Orange paint from Q by Aston Martin as well as a selection of carbon fiber detailing and orange graphics across the exterior and interior. As for the DBS Superleggera set to be showcased, it will be painted in Numinous Pearl and be outfitted with the Q Collection Black Tinted Carbon Body Pack, Satin Black and Satin Bronze 21-inch forged wheels, and smoked taillights.

“The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show,” Aston Martin Lagonda president and chief executive Andy Palmer said.

“The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market. I’m expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd’s reaction first-hand”.

  • Bash

    Why did they have to use a legend name for a new SUV. Leave the name alone.

    • TheAmerican2point0

      Like I’ve said before. Attention.
      Toyota Supra
      Chevy Blazer

      Hopefully Ford won’t ruin the Bronco name soon

      • Bash

        …. and Mitsubishi Eclipse.

        • StrangerGP

          Mitsubishi is on a roll, they also ruined the Space Star name and they plan on ruining the Evo name.

  • Alx

    There is something very VOLVO dashboard to this front end design.

  • Bo Hanan

    That almost looks like a picture of the BACK of the vehicle.

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