Seat’s Cupra Brand Teases New SUV Concept Ahead Of February 22 Launch

On February 22, 2018, the Cupra brand was born with the unveiling of the sporty Ateca. This year, they will celebrate their first anniversary by presenting a new SUV concept.

The teaser image that accompanies the announcement shows the rear lighting signature of the Tarraco. However, the rear end is wider and the roofline appears to be slightly lowered.

So, is this a concept previewing the rumored coupe-SUV that will allegedly be named the Terramar? It’s possible, given that it’s described as “the very first vehicle developed specifically for the Cupra brand” by the automaker, whereas CEO Wayne Griffiths calls is “a special and unique car with striking and sculptural design”.

Also Read: Cupra To Launch Seven Models By 2021, Including Bespoke Crossover

Given that it will represent what the brand stands for, it is expected to use a powerful powertrain, with the Cupra Ateca’s 300 PS (296 HP) 2.0-liter turbo-four being a likely candidate.

Another option is the Skoda Kodiaq RS’ 2.0-liter twin-turbo diesel that in the Czech model puts out 240 PS (237 hp / 177 kW) and 500 Nm (369 lb-ft) of torque.

Subsequent to its official unveiling next Friday, Cupra will display the new concept to the 2019 Geneva Motor Show, where Seat and Cuprqa will share a stand.

The automaker didn’t say when the production version will launch, but we wouldn’t be surprised to see it before the end of the year.


  • I always liked Seat and I have one but I don’t get this cupra renaming. It’s obviously degrading the product because it’s nt known well. Like 3rd party chip imitation product for common people.

    • Alx

      Depending on the market, especially those outside of Europe, one could argue that Seat is no more known than Cupra.

  • Fabrizio Binacchi

    The led lights in the meantime have literally stolen them from the Maserati Levante …

    • assassingtr

      The Maserati literally just has a straight bar connected to the grill. This at least has a full triangle so I think that comment is a bit of a stretch.

  • wintergraan

    To me this looks like a slightly raised version of the new Leon, quite similar to the Focus Active

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