Bentley Wants New Flying Spur To Give Maybach And AMG S-Class’ A Run For Their Money

While the current Flying Spur costs between £132,800 ($174,000) and £169,800 ($223,000) in the UK, it’s actually less expensive than a Mercedes-Maybach or a flagship S65 version, the latter costing upwards of £189,260 ($250,000).

Bentley will look to address that “issue” with the upcoming all-new Flying Spur, as it will be positioned more towards the £200,000 ($263,000) mark so as to give high-end S-Class models a proper run for their money, said company CEO Adrian Hallmark.

“That market has boomed, and we haven’t,” said the Bentley boss in an interview with Autonews Europe at the 2019 Geneva Motor Show. “Mercedes with AMG and Maybach has done a good job at repositioning the S-Class to give a very sporty and very premium character that goes beyond the base offer.”

“We want to get a lot more volume at the 200,000-pound price point. We’ve positioned it so you get a lot more for your money.”

Bentley’s new Flying Spur will utilize the same Porsche-sourced MSB platform as the Continental GT, which also means getting Porsche’s fast-shifting transmission – although getting that gearbox to shift smoothly enough so as to satisfy Bentley customers is one reason why the Flying Spur has been delayed.

Hallmark added that the nameplate’s biggest market is the United States, followed by China, Europe and then the UK. He also said that in the US, people generally buy this car so as to drive it themselves, rather than to be chauffeured in it.

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Photo Credits: CarPix | S. Baldauf/SB-Medien for Carscoops

  • Bo Hanan

    Why would Bentley be going after Maybach and AMG? Aren’t (weren’t) they a Rolls Royce competitor???

    • Denzel

      My guess is that Bentley even though is built to order they are not as limited. As they can make more cars down the production line and Rolls Royce is strictly make build to order cars.

      • europeon

        Well, Bentley sells about 10k vehicles an year, while Rolls Royce about 4k. You also have to take into account that Bentley also offers cheaper models, like the Continental GT.

    • Merc1

      The S-Class Maybach and AMG models have taken their customers over the last few years, that is what they’re telling you.

      M

      • Bo Hanan

        Shame on Bentley for not aiming higher.

        • Merc1

          There is no shame in admitting when the competition has caught up with you. It makes them stronger. This car will still aim directly at the RR Ghost, but they’re also taking note that Mercedes has made inroads into this market. There is no shame in that.

          M

    • McFly

      It’s all in the article. Bentley think they created a successful segment (“sporty and very premium” at £200K) that is now being taken over by top-spec Mercedes cars.

    • Cobrajet

      Maybach and AMG are going after Rolls Royce and Bentley.

  • Merc1

    Just goes to show how successful the current S-Class is. Bentley who used to own this market is now aiming for Mercedes. Now that is a switch. Now they will surpass the current S-Class with this new FS, but a new S is coming next year so they may not get what they want here. This is a stunning admission by Bentley.

    M

  • Bo Hanan

    Sounds great. But Bentley’s pricing, ($200K to $300K) puts it closer to RR than AMG or Maybach.

    • europeon

      An S65 is more 250k, an S63 is more than 170k, and that is before options (which surprisingly they do have in huge amounts). Maybachs are similar.

  • HaltestelleLuitpolthafen

    The current S Class is the benchmark, even for vehicles that cost far more.

    I’d take a S65 over a Flying Spur. Less ostentatious, costs less and offers better performance to boot.

    • Elmediterraneo

      Mercedes AMG released at Geneva the S65 Final Edition = no more V12 on an AMG S class.
      On the next S class the V12 will be exclusive to the Maybach S680 which has been already confirmed by the Tobias Moers (CEO of AMG) and Ola Kallenius (Daimler’s next CEO) and as for AMG, the new flagship will be a 800 hp Hybrid S73.
      The name changing in Europe and USA from S650 to S680 will only be a standardization on the chinese which is already called S680 since the 2017 facelift. This S680 version on the next S class will still use the same old V12 found the in the current AMG S65 and Maybach S650.
      That’s why the next Bentley Flying Spur is the next big thing when it comes to 12 cylinder luxury limousine with all the latest generation 635 hp W12 and technologies from the Bentley Continental into the limousine form-factor.

    • SteersUright

      Benchmark for Jellybeans too, I believe they’ve perfected the blobular, amorphous, design,.

  • SO I GUESS THAT MEANS WE CAN EXPECT THEM TO DO WHAT MERCEDES DID WITH ONE MODEL, STRETCH IT THIN. CHROME ON ONE MODEL AND A BODY KIT ON THE OTHER.

  • exeptor

    There is something old school in this car, just a little bit and it makes it very appealing to my eyes. Something in the way it stands – a touch of sportiness (but very subtle) and still mainly luxury. I imagine this in the same color as the Continental 9 shown in Geneva – it will be stunning.

    In comparison with S class, especially the next one, I can see a major advantage for Bentley and this is the interior. We all saw the future interior of the S class – yes, not in details, but this central screen is hideous. Comparing it with the interior of Continental (on which this ones will be base heavily) the latest is miles classier.

  • Nathan

    Bentley really need to offer a hood ornament to this car like the Rolls Royce. This is something that is missing form their cars…

    • They have the flying B…

  • SteersUright

    This Bentley is leagues more impressive than any MB S-class. It has far more impressive and regal proportions, along with a much better looking design. It doesnt sell as many because at $200k+ it costs almost as much as 2 S-classes. Anyone who buys the pimped out Maybach over this beautiful Bentley just wants that rapper street cred.

    • Merc1

      The CURRENT one doesn’t sell as well because it was beaten by the S-Class and it most certainly DOES NOT cost twice as much as an S-Class. Rapper street cred? You are truly clueless.

      M

  • Marc Gruben

    I dunno… this car isn’t doing it for me. I don’t like Bentley’s front end, for me it lacks elegance and the back end of the car looks like they phoned it in. The actual passenger cabin, inside and out, looks great though. It’s like a fine aged steak paired with instant mashed potatoes.

  • Well if it’s as good looking as the new Continental GT, and unlike the current one doesn’t feel, drive like an Audi… Should be great. But it’s biggest problem is… Those who want a performan big Sedan will go for the German Trio, The Bling Bling for the Ghost because Cullinam and Phantom are too expensive. The Problem is… the target of this car is betwenn a Ghost and an S65 AMG. They should give more Bling, more chrome, stupid options. Be the sporty Rolls Royce and not the handmade Audi. Ulinke the Cullinam the Bentayga is nto really “in your face”, looks like a more luxurious Audi, but it has clients from Audi, BMW, Land Rover, Porsche… Who would have bought a luxury SUV, but not a Bentley. The Fying Spur is in a dying segment, with no good arguments other than being different. The Mulsanne is great also, but most clients of huge sedans go with the Phantom.

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