Tesla chief executive Elon Musk has reiterated a call from the company’s vice president urging employees to volunteer and help the automaker deliver vehicles this month.
Business Insider reports that Musk sent an email to all Tesla employees asking them to make vehicle deliveries their “primary priority.” It doesn’t matter if you’re located in the U.S, Europe, or even China, Musk wants you to help Tesla reach its delivery targets for the first quarter of the year.
“For the last ten days of the quarter, please consider your primary priority to be helping with vehicle deliveries. This applies to everyone. As challenges go, this is a good one to have, as we’ve built the cars and people have bought the cars, so we just need to get the cars to their new owners!” Musk said in the email.
“What has made this particularly difficult is that Europe and China are simultaneously experiencing the same massive increase in delivery volume that North America experienced last year. In some locations, the delivery rate is over 600% higher than its previous peak! This was further exacerbated by supplier shortages of EU spec components and a sticker printing error on our part in China that were only resolved in the past few weeks,” the email reads.
Last week, Tesla senior vice president Sanjay Shah emailed department heads across the company to encourage employees to volunteer to deliver cars before the end of the month. Shah revealed in his email that the company wanted to deliver 30,000 vehicles around the world in the final 15 days of the month.
One Tesla employee said he drove a car three hours to deliver it to a waiting customer after volunteering to help out.
Musk’s email concluded by saying that the carmaker doesn’t expect to face such delivery madness in coming quarters.