Ford released a new teaser image of its upcoming Mustang-EV inspired and it may have been published as a jab to Tesla. Problem is, it seems not that many people noticed, at least not when it happened last week, on March 14, the same time Tesla revealed the Model Y.
The car manufacturer posted the image, a blue glowing pony logo, at the same time Tesla was holding its live unveiling of the all-electric Model Y. The image was accompanied be the cheeky message “Hold your horses”.
Speaking with CNBC, an unnamed Ford executive revealed that the image was published to coincide with the Tesla Model Y launch to hint at Ford’s big plans for electric vehicles.
Hold your horses pic.twitter.com/EYNqZLv3ER
— Ford Motor Company (@Ford) March 15, 2019
Ford hasn’t released many details about its upcoming electric crossover but a teaser released last year provided us with a glimpse of the Mustang-esque taillights. A separate teaser provided a glimpse of the vehicle’s front end.
Despite being new to the world of bespoke electric vehicles, Ford is confident the crossover will deliver with company executive chairman Bill Ford recently stating that it “is going to go like hell.”
The Ford electric crossover will have a range of at least 300 miles (482 km), edging it ahead of the Tesla Model X 100D and its 295-mile (474 km) range. It is unclear how big the crossover will be and whether it will be positioned as a rival to the Model X or instead, the smaller Model Y.
Ford was initially quite resistant to electrification, believing that these cars had to either be green and boring or really exciting but burn lots of fossil fuels. The company now says that green cars can be made really exciting and the crossover in question is promising to be just that.