Range Rover Coupe Coming, Just Not From JLR

Jaguar Land Rover killed the Range Rover SV Coupe at the last minute, but thankfully Niels van Roij Design is filling the gap with the new Adventum Coupe.

As noticed by Top Gear, the London-based firm will transform the Range Rover into a limited edition coupe which features aluminum bodywork and a sloping roofline.

Niels van Roij Design didn’t say much about the exterior, but the company confirmed the cabin can be extensively customized. Among the options are highly-polished wood trims, personalized tread plates and custom leather seats with handcrafted embroidery. Customers will also be able to order “tweeds and exotic materials not normally found in the realm of automotive design.”

According to Niels van Roij, the original two-door Range Rover was an “exemplary work of industrial design” and they’re aiming to honor it with the new Adventum Coupe. While the four-door variant is better known, the company noted the Range Rover was available only as a two-door model until 1981.

The Range Rover SV Coupe was slated to cost £240,000 ($318,588 / €280,485), but Niels van Roij Design will charge between £275,000 – £375,000 ($365,048 – $497,538 / €321,529 – €438,449) for the conversion. That price doesn’t appear to include the cost of the base vehicle either.

Production will be limited to 100 units and first Range Rover coupe is already under construction. The company says the conversion will take approximately six months to complete and interested customers can get the ball rolling by making a £50,000 ($66,277 / €58,376) deposit.

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  • SamBamm

    Or you could drop 65K on the Velar, Rovers ‘ coupe ‘

  • donald seymour

    Range Rover is already notorious for poor electronics. And you are going to cut it in half, including the wires? Good luck. But in all honesty I hope they succeed.

  • EVEN THOUGH IT’S AN ABSURD IDEA THE SV COUPE WAS ONE OF THE SHARPEST “CARS” AT THE NY CAR SHOW. IF THERE’S A MARKET FOR IT RANGE ROVER SHOULD BUILD IT.

  • Andrewthecarguy

    Smart.
    Will sell well if priced well.

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